Description review
Senior Account Executive -
Instructure · Remote - United States · back to the listing
HR standards
72/100
solid
Title ↔ description
87/100
strong
Reads as
Sales Representative
100% confident
What this role officially is
commercial sales representative — ESCO, the EU occupation classification
Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.
Also known as: field sales representative, technical and commercial sales executive, field sales executive, sales and marketing consultant, business development representative, technical and commercial sales representative
How others title the same work
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What the listing never says
- 27 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
And that's where you come in: Instructure is looking for an experienced Sr. Account Executive to join our growing K-12 sales team.
What You’ll Be Doing:
• Sell Canvas, MasteryConnect, LearnPlatform, and related services within your assigned territory.
• Hunt for new business opportunities and expand existing accounts through upselling and cross-selling.
• Share tailored insights that help prospects make informed decisions when evaluating solutions.
• Prepare and customize messaging for prospective clients.
• Guide prospects through the purchasing process to meet agreed-upon timelines.
• Accurately forecast quarterly and annual sales performance.
• Develop sales strategies to increase your client pipeline.
• Build strong relationships with key decision-makers across districts.
• Consistently achieve or exceed sales quotas within specified timeframes.
• Partner with Regional Directors and clients in the field to gain referrals and expand market share.
• Maintain accurate and timely account information in Salesforce CRM.
What We’re Looking For:
• Minimum of 5+ years of proven sales experience or relevant EdTech experience.
• Strong understanding of educational pedagogy; experience with LMS sales is a plus.
• Experience selling enterprise-level software, SaaS, and services.
• Proven ability to engage with stakeholders at all organizational levels, including C-suite and above.
• Excellent strategic and consultative sales skills.
• Skilled in conducting detailed needs analysis and proposal development.
• Willingness to travel up to 30%.
• Bachelor's Degree preferred.
Get in on all the awesome at Instructure!
We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
• Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
• Comprehensive wellness programs and mental health support
• Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
• The technology and tools you need to do your best work
• Motivosity employee recognition program
• A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
And that's where you come in: Instructure is looking for an experienced Sr. Account Executive to join our growing K-12 sales team.
What You’ll Be Doing:
• Sell Canvas, MasteryConnect, LearnPlatform, and related services within your assigned territory.
• Hunt for new business opportunities and expand existing accounts through upselling and cross-selling.
• Share tailored insights that help prospects make informed decisions when evaluating solutions.
• Prepare and customize messaging for prospective clients.
• Guide prospects through the purchasing process to meet agreed-upon timelines.
• Accurately forecast quarterly and annual sales performance.
• Develop sales strategies to increase your client pipeline.
• Build strong relationships with key decision-makers across districts.
• Consistently achieve or exceed sales quotas within specified timeframes.
• Partner with Regional Directors and clients in the field to gain referrals and expand market share.
• Maintain accurate and timely account information in Salesforce CRM.
What We’re Looking For:
• Minimum of 5+ years of proven sales experience or relevant EdTech experience.
• Strong understanding of educational pedagogy; experience with LMS sales is a plus.
• Experience selling enterprise-level software, SaaS, and services.
• Proven ability to engage with stakeholders at all organizational levels, including C-suite and above.
• Excellent strategic and consultative sales skills.
• Skilled in conducting detailed needs analysis and proposal development.
• Willingness to travel up to 30%.
• Bachelor's Degree preferred.
Get in on all the awesome at Instructure!
We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
• Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
• Comprehensive wellness programs and mental health support
• Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
• The technology and tools you need to do your best work
• Motivosity employee recognition program
• A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.