Description review
Senior Technical Product Marketing Manager, AI Agent
Cresta · New York, United, States (Hybrid); San Francisco, United, States (Hybrid); United States (Remote) · back to the listing
HR standards
63/100
needs work
Title ↔ description
94/100
strong
Reads as
Marketing Manager
91% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 31 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
About the role:
Cresta is hiring a Senior Technical Product Marketing Manager to own how developers, engineers, and technical executives evaluate and implement our AI Agent platform. You will own positioning and go-to-market for the technical layer of the platform, including Conductor, our agent for building agents, the Cresta CLI, APIs, and integrations, launching new innovations at a pace that other companies can’t match. If you are the kind of product marketer who runs your own demos, can hold your own with an engineer on evals and guardrails, and can turn that fluency into compelling, differentiated storytelling that can win over a CTO, this is the opportunity for you.
Responsibilities:
• Own positioning, messaging, and go-to-market strategy for the technical layer of the Cresta AI Agent platform
• Develop the technical buyer narrative and pitch for CIO, CTO, VP Engineering, developers, and digital transformation personas, grounded in primary research
• Enable sales and solutions teams to multi-thread into technical buyers in new and existing accounts through training, plays, discovery, objection handling, and demos
• Lead technical AI Agent product launches end to end, from narrative design and asset creation through field enablement, measurement, and iteration
• Create compelling, differentiated technical content that generates demand and moves deals forward across a variety of mediums (e.g. guides, blog posts, pitch decks, videos, benchmarks, customer stories, and more)
• Collaborate with Product, Engineering, and Partnerships to deliver new products, training, events, and community programs to technical audiences
• Serve as an external evangelist through webinars, hackathons, and content that the audience actually wants to read
• Partner with Product and Engineering to bring market, competitive, and customer signal into roadmap prioritization
• Track the competitive landscape closely and sharpen how we differentiate against agent-native competitors
Qualifications:
• 5+ years of product marketing or solutions marketing experience, including time spent marketing to technical buyers, developers, or engineers
• Demonstrated technical fluency: deep understanding of AI agents, comfortable demoing new features, and able to objection-handle technical topics (e.g. evals, context windows, guardrails)
• Proven track record owning positioning and messaging for a platform, API, or developer-facing product
• Experience leading complex, cross-functional launches from strategy through execution
• Exceptional writing and presentation skills, with the range to hold a room of engineers and a room of executives
• Strong research and analytical instincts, and the judgment to turn customer and competitive input into a clear point of view
• Ability to run several priorities at once and apply the right level of effort to each
• Comfort operating with ambiguity and speed, and a bias toward building rather than waiting for a brief
Preferred Qualifications:
• Background marketing AI/ML, LLM, or agent infrastructure products
• Experience launching a developer platform, developer ecosystem, or technology partner program
• Contact center, customer experience, or CCaaS domain knowledge
• Hands-on experience building with agent frameworks, or comfort writing light code
• Experience creating a technical certification, academy, or curriculum program
• Experience at a hypergrowth startup competing against a better-known incumbent
• Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field
Compensation at Cresta:
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
Salary Range: $150,000 - 200,000 base + Equity
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees
Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact [email protected] (if you are opting out, please use the subject ‘Opt-Out’ in your email).
Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.
Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
About the role:
Cresta is hiring a Senior Technical Product Marketing Manager to own how developers, engineers, and technical executives evaluate and implement our AI Agent platform. You will own positioning and go-to-market for the technical layer of the platform, including Conductor, our agent for building agents, the Cresta CLI, APIs, and integrations, launching new innovations at a pace that other companies can’t match. If you are the kind of product marketer who runs your own demos, can hold your own with an engineer on evals and guardrails, and can turn that fluency into compelling, differentiated storytelling that can win over a CTO, this is the opportunity for you.
Responsibilities:
• Own positioning, messaging, and go-to-market strategy for the technical layer of the Cresta AI Agent platform
• Develop the technical buyer narrative and pitch for CIO, CTO, VP Engineering, developers, and digital transformation personas, grounded in primary research
• Enable sales and solutions teams to multi-thread into technical buyers in new and existing accounts through training, plays, discovery, objection handling, and demos
• Lead technical AI Agent product launches end to end, from narrative design and asset creation through field enablement, measurement, and iteration
• Create compelling, differentiated technical content that generates demand and moves deals forward across a variety of mediums (e.g. guides, blog posts, pitch decks, videos, benchmarks, customer stories, and more)
• Collaborate with Product, Engineering, and Partnerships to deliver new products, training, events, and community programs to technical audiences
• Serve as an external evangelist through webinars, hackathons, and content that the audience actually wants to read
• Partner with Product and Engineering to bring market, competitive, and customer signal into roadmap prioritization
• Track the competitive landscape closely and sharpen how we differentiate against agent-native competitors
Qualifications:
• 5+ years of product marketing or solutions marketing experience, including time spent marketing to technical buyers, developers, or engineers
• Demonstrated technical fluency: deep understanding of AI agents, comfortable demoing new features, and able to objection-handle technical topics (e.g. evals, context windows, guardrails)
• Proven track record owning positioning and messaging for a platform, API, or developer-facing product
• Experience leading complex, cross-functional launches from strategy through execution
• Exceptional writing and presentation skills, with the range to hold a room of engineers and a room of executives
• Strong research and analytical instincts, and the judgment to turn customer and competitive input into a clear point of view
• Ability to run several priorities at once and apply the right level of effort to each
• Comfort operating with ambiguity and speed, and a bias toward building rather than waiting for a brief
Preferred Qualifications:
• Background marketing AI/ML, LLM, or agent infrastructure products
• Experience launching a developer platform, developer ecosystem, or technology partner program
• Contact center, customer experience, or CCaaS domain knowledge
• Hands-on experience building with agent frameworks, or comfort writing light code
• Experience creating a technical certification, academy, or curriculum program
• Experience at a hypergrowth startup competing against a better-known incumbent
• Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field
Compensation at Cresta:
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
Salary Range: $150,000 - 200,000 base + Equity
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees
Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact [email protected] (if you are opting out, please use the subject ‘Opt-Out’ in your email).
Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.
Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.