Description review
Brand & Digital Marketing Manager
Waabi · Remote US & Canada · back to the listing
HR standards
72/100
solid
Title ↔ description
81/100
solid
Reads as
Marketing Manager
81% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 47 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Waabi, founded by AI visionary Raquel Urtasun, is the leader in Physical AI. With a world-class team, we're unlocking the next era of autonomous transportation with technology that's powering commercial autonomous trucks and robotaxis. Waabi is backed by and partners with world leaders in AI, automotive, logistics, and deep tech.
With offices in Toronto, San Francisco, Dallas, and Pittsburgh, Waabi is growing quickly and looking for diverse, innovative and collaborative candidates who want to impact the world in a positive way. To learn more visit: www.waabi.ai
About the role…
We’re looking for a Brand and Digital Marketing Manager to join us on a contract basis and keep our day-to-day brand and digital marketing running. This is a hands-on role: you’ll publish content to our website, run paid digital campaigns, manage our social channels and email marketing, and report on results. You’ll work closely with our marketing and communications team and agency partners, and you should be comfortable stepping in quickly and owning your work end-to-end.
You will...
• Website management
• Publish new press coverage, blog articles, and research papers to the Waabi website.
• Coordinate with internal stakeholders to ensure accuracy and timely publishing.
• Digital management
• Manage day-to-day execution of Google Ads and LinkedIn Ads campaigns.
• Monitor HubSpot workflows, form submissions, and lead routing.
• Flag performance issues or anomalies to the team.
• Social media
• Execute weekly social posting across LinkedIn, YouTube Shorts, Instagram, and X.
• Reformat and adapt content for each platform's native format and audience.
• Support platform expansion efforts as new channels are introduced.
• Monitor comments, tags, and media mentions across social platforms.
• Flag items that require a response or escalation to the appropriate team member.
• Industry news
• Compile and distribute a weekly or biweekly industry news roundup to the team.
• Format the roundup consistently and flag Waabi mentions for prioritization.
• Prepare one-off Waabi media mentions for the marketing team to share on Slack with the wider team.
• Email marketing execution
• Send scheduled email campaigns via HubSpot.
• Coordinate post-event and nurture emails with relevant stakeholders.
• Monitor email deliverability and flag any issues.
• Asset management
• Organize and maintain the media kit, photo library, and b-roll in shared drives.
• Keep assets up to date and accessible to the team and external partners.
• Tracking & Reporting
• Pull bi-weekly social and digital performance metrics.
• Compile and share a brief performance summary with the team.
• Cross-functional support
• Support product marketing, comms, and events leads on execution tasks as needed.
• Support one-off facility branding requests, such as signage and swag coordination.
• Support day-to-day communication with design, video, and swag vendors.
• Format and schedule social posts for executives.
Qualifications:
• 5+ years of experience in digital marketing, brand marketing, or marketing operations, ideally in a B2B or technology environment.
• Hands-on experience managing Google Ads and LinkedIn Ads campaigns.
• Working knowledge of HubSpot, including workflows, form submissions, lead routing, and email campaign execution.
• Experience managing a company's day-to-day social media presence across multiple platforms, including LinkedIn, Instagram, X, and YouTube.
• Strong organizational skills and comfort managing multiple ongoing workstreams independently with minimal ramp-up time.
• Excellent written communication skills, including experience adapting content for different platforms and audiences.
• Available for a contract engagement of approximately 6 months to provide parental leave coverage.
• Open-minded and collaborative team player with the willingness to help others.
• Passionate about self-driving technologies, solving hard problems, and creating innovative solutions.
Bonus/nice to have:
• Experience in the autonomous vehicle, robotics, or broader deep-tech industry.
• Prior experience managing vendor relationships, such as design, video, or promotional/swag vendors.
• Experience supporting executive or leadership social media presence.
The US hourly range for this role is: $43-61/hr USD in addition to competitive perks & benefits. Waabi US Inc.’s yearly salary ranges are determined based on several factors in accordance with the Company’s compensation practices.
Perks/Benefits:
Waabi provides a competitive benefits package that includes:
• Daily drinks, snacks and catered meals (when in office)
• Regularly scheduled team building activities and social events
• As we grow, this list continues to evolve!
Waabi is a technology start-up building technologies to transform the way the world moves. Join our talented team to be a part of the future and to make an impact!
Waabi is an equal opportunity employer. We celebrate diversity and are committed to creating a supportive, inclusive, and accessible workplace for all our employees. We seek applicants of all backgrounds and identities, across race, color, ethnicity, national origin or ancestry, age, citizenship, religion, sex, sexual orientation, gender identity or expression, military or veteran status, marital status, pregnancy or parental status, caregiver status, disability, or any other characteristic protected by law. We make workplace accommodations for qualified individuals with disabilities as required by applicable law. If reasonable accommodation is needed to participate in the job application or interview process please let our recruiting team know.
With offices in Toronto, San Francisco, Dallas, and Pittsburgh, Waabi is growing quickly and looking for diverse, innovative and collaborative candidates who want to impact the world in a positive way. To learn more visit: www.waabi.ai
About the role…
We’re looking for a Brand and Digital Marketing Manager to join us on a contract basis and keep our day-to-day brand and digital marketing running. This is a hands-on role: you’ll publish content to our website, run paid digital campaigns, manage our social channels and email marketing, and report on results. You’ll work closely with our marketing and communications team and agency partners, and you should be comfortable stepping in quickly and owning your work end-to-end.
You will...
• Website management
• Publish new press coverage, blog articles, and research papers to the Waabi website.
• Coordinate with internal stakeholders to ensure accuracy and timely publishing.
• Digital management
• Manage day-to-day execution of Google Ads and LinkedIn Ads campaigns.
• Monitor HubSpot workflows, form submissions, and lead routing.
• Flag performance issues or anomalies to the team.
• Social media
• Execute weekly social posting across LinkedIn, YouTube Shorts, Instagram, and X.
• Reformat and adapt content for each platform's native format and audience.
• Support platform expansion efforts as new channels are introduced.
• Monitor comments, tags, and media mentions across social platforms.
• Flag items that require a response or escalation to the appropriate team member.
• Industry news
• Compile and distribute a weekly or biweekly industry news roundup to the team.
• Format the roundup consistently and flag Waabi mentions for prioritization.
• Prepare one-off Waabi media mentions for the marketing team to share on Slack with the wider team.
• Email marketing execution
• Send scheduled email campaigns via HubSpot.
• Coordinate post-event and nurture emails with relevant stakeholders.
• Monitor email deliverability and flag any issues.
• Asset management
• Organize and maintain the media kit, photo library, and b-roll in shared drives.
• Keep assets up to date and accessible to the team and external partners.
• Tracking & Reporting
• Pull bi-weekly social and digital performance metrics.
• Compile and share a brief performance summary with the team.
• Cross-functional support
• Support product marketing, comms, and events leads on execution tasks as needed.
• Support one-off facility branding requests, such as signage and swag coordination.
• Support day-to-day communication with design, video, and swag vendors.
• Format and schedule social posts for executives.
Qualifications:
• 5+ years of experience in digital marketing, brand marketing, or marketing operations, ideally in a B2B or technology environment.
• Hands-on experience managing Google Ads and LinkedIn Ads campaigns.
• Working knowledge of HubSpot, including workflows, form submissions, lead routing, and email campaign execution.
• Experience managing a company's day-to-day social media presence across multiple platforms, including LinkedIn, Instagram, X, and YouTube.
• Strong organizational skills and comfort managing multiple ongoing workstreams independently with minimal ramp-up time.
• Excellent written communication skills, including experience adapting content for different platforms and audiences.
• Available for a contract engagement of approximately 6 months to provide parental leave coverage.
• Open-minded and collaborative team player with the willingness to help others.
• Passionate about self-driving technologies, solving hard problems, and creating innovative solutions.
Bonus/nice to have:
• Experience in the autonomous vehicle, robotics, or broader deep-tech industry.
• Prior experience managing vendor relationships, such as design, video, or promotional/swag vendors.
• Experience supporting executive or leadership social media presence.
The US hourly range for this role is: $43-61/hr USD in addition to competitive perks & benefits. Waabi US Inc.’s yearly salary ranges are determined based on several factors in accordance with the Company’s compensation practices.
Perks/Benefits:
Waabi provides a competitive benefits package that includes:
• Daily drinks, snacks and catered meals (when in office)
• Regularly scheduled team building activities and social events
• As we grow, this list continues to evolve!
Waabi is a technology start-up building technologies to transform the way the world moves. Join our talented team to be a part of the future and to make an impact!
Waabi is an equal opportunity employer. We celebrate diversity and are committed to creating a supportive, inclusive, and accessible workplace for all our employees. We seek applicants of all backgrounds and identities, across race, color, ethnicity, national origin or ancestry, age, citizenship, religion, sex, sexual orientation, gender identity or expression, military or veteran status, marital status, pregnancy or parental status, caregiver status, disability, or any other characteristic protected by law. We make workplace accommodations for qualified individuals with disabilities as required by applicable law. If reasonable accommodation is needed to participate in the job application or interview process please let our recruiting team know.