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Description review

Sales Development Representative (EST Time Zone)

RR Donnelley · United States · back to the listing

HR standards

82/100

solid

Title ↔ description

87/100

strong

Reads as

Sales Representative

89% confident

What this role officially is

commercial sales representative — ESCO, the EU occupation classification

Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.

Also known as: field sales representative, technical and commercial sales executive, field sales executive, sales and marketing consultant, business development representative, technical and commercial sales representative

How others title the same work

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What the listing never says

  • 23 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

The Sales Development Representative will be responsible for sales growth by setting qualified appointments with new clients. This role will funnel the leads to a sales representative to further qualify and close the sale. This position is purely a lead generation role and will not be responsible for further steps in the sales cycle.

Candidates in this role must be located on East Time Zone.

Responsibilities :

• Leverage proven prospecting techniques to initiate contact with prospective new clients.

• Generate interest in a discovery meeting with an established RRD Sales Executive.

• Identify multiple contact points within a supplied list of targets and position the value proposition of our products and services to entice the prospect to learn more about RRD through a discovery meeting.

• Conduct online research to better understand the prospect and contact points’ business objectives to better position RRD services.

• Generate a high-value sales pipeline through both strategic and targeted prospecting.

• Collaborate with the sales team to develop a list of target prospects.

• Develop and run a pipeline of prospects and provide top-class customer experience.

• Effectively & smoothly transition a lead to the sales team following the first discovery meeting.

• Actively utilize Salesforce for all activities related to Lead Generation.

• Meet with Sales Leaders to evaluate strategy.

• Preferred 2 Year / Associate Degree Associate's degree in Business, Communications, or a related field (Minimum High School or GED).

• 2+ years of sales and telemarketing experience with an emphasis on cold calling.

Skills and Certifications:

• Proven track record of meeting or exceeding lead generation targets.

• Proficiency in Salesforce CRM and other sales technology tools.

• Excellent written and verbal communication skills, with the ability to articulate complex value propositions.

• Strong time management and organizational skills.

• Self-motivated with the ability to work independently and as part of a team.

• Demonstrated proficiency in prospecting techniques and lead-generation strategies.

• Experience using multiple channels for outreach, including email, phone, and social media.

• Strong research skills for identifying potential clients and understanding their business needs.

• Ability to handle objections and maintain a positive attitude in the face of rejection.

• Adaptability to changing market conditions and evolving sales strategies.

• Professional demeanor and a customer-focused approach to business development.

RRD's current salary range for this role is $45,300 to $65,300 / year. The salary range may be adjusted based on the applicable geographic location of the hired employee, and the range may change in the future. At RRD, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions may vary based upon, but not limited to education, skills, experience, proficiency, performance, shift and location. Depending on the role, in addition to base salary, the total compensation package may also include participation in a bonus, commission or incentive program. RRD’s benefit offerings include medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with company match, life insurance and other voluntary supplemental insurance coverages, plus parental leave, adoption assistance, tuition assistance and employer/partner discounts.

RRD is an Equal Opportunity Employer, including disability/veterans

At RRD, we value innovation, authenticity, and integrity. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools during interviews to ensure an authentic and secure experience. We appreciate your cooperation as we work to maintain a transparent and equitable hiring process.

All employment offers are contingent upon the successful completion of both a pre-employment background and drug screen.

RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact. With 22,000 clients, including 93% of the Fortune 100, and 32,000 employees across 28 countries, RRD brings the expertise, execution, and scale designed to transform customer touchpoints into meaningful moments of impact.

Originally posted on Himalayas