Description review
Mandarin Speaking Head of Business Development – Dealer Channel
ELP Consult Ltd. · United States · back to the listing
HR standards
57/100
needs work
Title ↔ description
86/100
strong
Reads as
Sales Representative
95% confident
What this role officially is
commercial sales representative — ESCO, the EU occupation classification
Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.
Also known as: field sales representative, technical and commercial sales executive, field sales executive, sales and marketing consultant, business development representative, technical and commercial sales representative
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What the listing never says
- 27 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
This is a remote position.
Role Purpose
The Head of Business Development / Dealer Channelowns the European dealer channel strategy for our robotic solutions portfolio, covering:
·Robotic Lawn Mowers sold via garden, forestry, and professional outdoor dealers
·Robotic Pool Cleaners sold via specialist pool dealers and service partners
This role defines how we build, develop, and professionalism dealer networks, drive sustainable growth, and scale premium robotic technologies across diverse European markets.
Deep expertise in either garden / outdoor power equipment or pool equipment dealer channels, with the ambition and capability to expand into a second category.
Key Responsibilities
European Dealer Channel Strategy
• Define and execute a multi-country dealer channel strategy for robotic lawn and pool solutions.
• Develop a clear channel segmentation (garden specialists, forestry dealers, service providers, pool specialists)
• Adapt go-to-market approaches to different dealer realities, seasonality, and customer journeys.
Business Development & Expansion
• Identify and onboard strategic dealer partners and/or distributor across garden and pool channels.
• Define expansion priorities by country, region, and channel type.
Commercial Leadership
• Own pricing architecture, margin models, and commercial terms for dealer channel.
• Define and monitor KPIs such as sell-in, sell-out, inventory turns, margin, and service performance.
Cross-Functional Leadership
• Work closely with Product, Marketing, Supply Chain, and After-Sales to ensure:
• Successful product launches
• Dealer training & certification programs
• Strong service ecosystems
• Shape dealer-focused marketing concepts (POS, promotions, demo programs, events).
Team Leadership
• Build, lead, and develop regional business development resources over time.
• Set clear objectives, coaching standards, and performance expectations.
• Act as a role model for structured, data-driven channel management.
Requirements
Experience & Skills Required
Must-Have Experience
• 5+ years in dealer-based sales or business development
• Background in either:
• Garden / outdoor power equipment / robotic lawn mowers
• Pool equipment / pool robots / technical pool products
• Proven experience managing multi-country dealer networks in Europe
Core Competencies
• Deep understanding of indirect sales and dealer economics
• Strategic thinking combined with hands-on execution
• Ability to manage complexity across different dealer types and cultures
• Act as a key interface between European markets and global headquarters, ensuring clear, effective, and culturally aligned end-to-end communication
Languages & Mobility
• Fluent in Mandarin and English (mandatory)
• Additional European languages are a strong plus.
• Flexible location within Europe, or China-based with frequent travel to Europe.
Originally posted on Himalayas
Role Purpose
The Head of Business Development / Dealer Channelowns the European dealer channel strategy for our robotic solutions portfolio, covering:
·Robotic Lawn Mowers sold via garden, forestry, and professional outdoor dealers
·Robotic Pool Cleaners sold via specialist pool dealers and service partners
This role defines how we build, develop, and professionalism dealer networks, drive sustainable growth, and scale premium robotic technologies across diverse European markets.
Deep expertise in either garden / outdoor power equipment or pool equipment dealer channels, with the ambition and capability to expand into a second category.
Key Responsibilities
European Dealer Channel Strategy
• Define and execute a multi-country dealer channel strategy for robotic lawn and pool solutions.
• Develop a clear channel segmentation (garden specialists, forestry dealers, service providers, pool specialists)
• Adapt go-to-market approaches to different dealer realities, seasonality, and customer journeys.
Business Development & Expansion
• Identify and onboard strategic dealer partners and/or distributor across garden and pool channels.
• Define expansion priorities by country, region, and channel type.
Commercial Leadership
• Own pricing architecture, margin models, and commercial terms for dealer channel.
• Define and monitor KPIs such as sell-in, sell-out, inventory turns, margin, and service performance.
Cross-Functional Leadership
• Work closely with Product, Marketing, Supply Chain, and After-Sales to ensure:
• Successful product launches
• Dealer training & certification programs
• Strong service ecosystems
• Shape dealer-focused marketing concepts (POS, promotions, demo programs, events).
Team Leadership
• Build, lead, and develop regional business development resources over time.
• Set clear objectives, coaching standards, and performance expectations.
• Act as a role model for structured, data-driven channel management.
Requirements
Experience & Skills Required
Must-Have Experience
• 5+ years in dealer-based sales or business development
• Background in either:
• Garden / outdoor power equipment / robotic lawn mowers
• Pool equipment / pool robots / technical pool products
• Proven experience managing multi-country dealer networks in Europe
Core Competencies
• Deep understanding of indirect sales and dealer economics
• Strategic thinking combined with hands-on execution
• Ability to manage complexity across different dealer types and cultures
• Act as a key interface between European markets and global headquarters, ensuring clear, effective, and culturally aligned end-to-end communication
Languages & Mobility
• Fluent in Mandarin and English (mandatory)
• Additional European languages are a strong plus.
• Flexible location within Europe, or China-based with frequent travel to Europe.
Originally posted on Himalayas