Description review
Senior Marketing Operations Manager
Horizon3 · US, Remote · back to the listing
HR standards
66/100
needs work
Title ↔ description
83/100
solid
Reads as
Unclear
no confident match
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 42 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Get to Know Us
Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs.
We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.
What You’ll Do
We're looking for a Senior Marketing Operations Manager to own and scale the systems, processes, and data foundation that power Horizon3's go-to-market engine. This role sits at the center of Marketing, Sales, and RevOps, turning strategy into measurable pipeline and revenue impact.
You'll be a strategic operator and a hands-on builder. You will own the architecture and roadmap for our marketing tech stack, lead complex cross-functional projects from problem definition through rollout, and set the standards for how campaigns are built, tracked, and measured. You will work with a high degree of independence and be the person the team brings the hard problems to.
Marketing Systems & Technology
• Maintain and support the day-to-day operations and functional health of the marketing automation platform and its Salesforce integration, assisting with updates to segmentation, scoring, routing, nurturing, lifecycle workflows, and compliance tasks (GDPR, CCPA, etc.).
• Assist in the evaluation, research, and rollout of new GTM tech stack tools, including supporting business case development, coordinating vendor logistics, and facilitating implementation steps for the team.
• Conduct routine audits, testing, and troubleshooting across the marketing tech stack to identify inefficiencies and help implement technical fixes designed by cross-functional leads.
• Execute data governance protocols to ensure data accuracy and consistency remain aligned across all integrated systems.
• Flag funnel conversion and handoff problems and drive the fixes across teams.
Campaign Operations
• Support campaign managers with program setup, pre-launch QA, and tracking validation to help ensure timely multi-channel launches.
• Help facilitate the day-to-day execution of ABM programs, assisting with account list uploads, segmentation updates, tool configuration, and reporting pulls.
• Monitor operational workflows for bottlenecks and assist the Senior Strategic Program Manager in deploying process tweaks that improve efficiency and accuracy.
Process, Automation & AI
• Support the maintenance and optimization of systems and automations that reduce manual work and help keep marketing data clean and actionable.
• Assist in researching and implementing AI agents or automated workflows identified by team leads to replace manual processes.
• Track emerging marketing technologies and AI tooling, sharing relevant insights and research with leadership to inform future recommendations.
• Maintain comprehensive documentation for workflows, SOPs, and system configurations, and support end-user training and enablement for the marketing team.
• Provide peer guidance and onboarding support to analysts and marketing operations teammates as needed.
Analytics & Reporting
• Partner with the Senior Marketing Analytics Manager on attribution, dashboards, and metric definitions, and make sure the systems capture what reporting needs.
• Monitor marketing data quality and troubleshoot issues across the GTM stack (Pardot, Salesforce, Chili Piper, etc.).
• Support attribution modeling and lead scoring initiatives.
Cross-Functional Collaboration
• Serve as an operations partner to Demand Generation, Sales, Finance, RevOps, and IT.
• Align cross-functionally on goals, definitions, and processes across the funnel.
What You’ll Bring
• 6+ years of experience in marketing operations, revenue operations, or a related role in B2B SaaS or technology.
• Expert, hands-on experience with marketing automation and Salesforce, including administering integrations between them.
• Track record of leading complex, cross-functional systems projects end to end, such as a lifecycle redesign, a scoring and routing overhaul, a platform migration, or an attribution rollout.
• Deep understanding of lead lifecycle management, scoring, routing, segmentation, and campaign tracking.
• Strong background in data management, analytics, and performance reporting.
• Experience operationalizing account-based marketing programs.
• Hands-on experience using AI tools to automate workflows, solve problems, and improve team efficiency.
• Comfortable operating in ambiguity and building processes where none exist.
• Able to explain technical trade-offs to non-technical stakeholders and get to a decision.
• Detail-oriented with a bias for action. You deliver accurate work quickly and own QA.
What Sets You Apart?
• Experience with the wider GTM stack, such as Chili Piper, Zuddl, RevSure, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk.
• Familiarity with data visualization tools (Tableau, Power BI) or working SQL.
• Experience in cybersecurity, highly technical B2B markets, or enterprise go-to-market motions.
What Success Looks Like
• Marketing data is accurate, trusted, and consistently used in decision-making.
• Systems and processes scale as the business grows, with a roadmap the team can see.
• Day-to-day marketing workflows run smoothly, and campaign owners launch faster with fewer errors.
• Campaign and funnel performance is transparent, measurable, and clearly tied to revenue outcomes.
Travel Required
This role may require minimal travel for internal offsites. Job-related travel expenses are reviewed and must be approved by your manager.
Perks of Horizon3
• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
• Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.
• Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.
Compensation and Values
At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations.
In accordance with various State’s transparency regulations, we provide the following salary range information for this position:
• Base salary range: $145,000 - $185,000 annually. The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills.
• Additional compensation: All full-time roles are eligible for an equity package in the form of stock options.
You Belong Here
Horizon3 is not just an equal opportunity employer - we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success. We are dedicated to fostering a workplace where everyone feels welcome and respected, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, hair length or any other legally protected status by law.
Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve. We believe that diverse perspectives drive innovation and strengthen our ability to create cutting-edge cybersecurity solutions. At Horizon3, every team member is valued and supported in an environment that encourages personal and professional growth.
We welcome candidates from all backgrounds and experiences, and we encourage all qualified individuals to apply. Come be a part of Horizon3, where your unique contributions are recognized, and your potential is limitless.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.
Application Note
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
#LI-KS1
Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs.
We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.
What You’ll Do
We're looking for a Senior Marketing Operations Manager to own and scale the systems, processes, and data foundation that power Horizon3's go-to-market engine. This role sits at the center of Marketing, Sales, and RevOps, turning strategy into measurable pipeline and revenue impact.
You'll be a strategic operator and a hands-on builder. You will own the architecture and roadmap for our marketing tech stack, lead complex cross-functional projects from problem definition through rollout, and set the standards for how campaigns are built, tracked, and measured. You will work with a high degree of independence and be the person the team brings the hard problems to.
Marketing Systems & Technology
• Maintain and support the day-to-day operations and functional health of the marketing automation platform and its Salesforce integration, assisting with updates to segmentation, scoring, routing, nurturing, lifecycle workflows, and compliance tasks (GDPR, CCPA, etc.).
• Assist in the evaluation, research, and rollout of new GTM tech stack tools, including supporting business case development, coordinating vendor logistics, and facilitating implementation steps for the team.
• Conduct routine audits, testing, and troubleshooting across the marketing tech stack to identify inefficiencies and help implement technical fixes designed by cross-functional leads.
• Execute data governance protocols to ensure data accuracy and consistency remain aligned across all integrated systems.
• Flag funnel conversion and handoff problems and drive the fixes across teams.
Campaign Operations
• Support campaign managers with program setup, pre-launch QA, and tracking validation to help ensure timely multi-channel launches.
• Help facilitate the day-to-day execution of ABM programs, assisting with account list uploads, segmentation updates, tool configuration, and reporting pulls.
• Monitor operational workflows for bottlenecks and assist the Senior Strategic Program Manager in deploying process tweaks that improve efficiency and accuracy.
Process, Automation & AI
• Support the maintenance and optimization of systems and automations that reduce manual work and help keep marketing data clean and actionable.
• Assist in researching and implementing AI agents or automated workflows identified by team leads to replace manual processes.
• Track emerging marketing technologies and AI tooling, sharing relevant insights and research with leadership to inform future recommendations.
• Maintain comprehensive documentation for workflows, SOPs, and system configurations, and support end-user training and enablement for the marketing team.
• Provide peer guidance and onboarding support to analysts and marketing operations teammates as needed.
Analytics & Reporting
• Partner with the Senior Marketing Analytics Manager on attribution, dashboards, and metric definitions, and make sure the systems capture what reporting needs.
• Monitor marketing data quality and troubleshoot issues across the GTM stack (Pardot, Salesforce, Chili Piper, etc.).
• Support attribution modeling and lead scoring initiatives.
Cross-Functional Collaboration
• Serve as an operations partner to Demand Generation, Sales, Finance, RevOps, and IT.
• Align cross-functionally on goals, definitions, and processes across the funnel.
What You’ll Bring
• 6+ years of experience in marketing operations, revenue operations, or a related role in B2B SaaS or technology.
• Expert, hands-on experience with marketing automation and Salesforce, including administering integrations between them.
• Track record of leading complex, cross-functional systems projects end to end, such as a lifecycle redesign, a scoring and routing overhaul, a platform migration, or an attribution rollout.
• Deep understanding of lead lifecycle management, scoring, routing, segmentation, and campaign tracking.
• Strong background in data management, analytics, and performance reporting.
• Experience operationalizing account-based marketing programs.
• Hands-on experience using AI tools to automate workflows, solve problems, and improve team efficiency.
• Comfortable operating in ambiguity and building processes where none exist.
• Able to explain technical trade-offs to non-technical stakeholders and get to a decision.
• Detail-oriented with a bias for action. You deliver accurate work quickly and own QA.
What Sets You Apart?
• Experience with the wider GTM stack, such as Chili Piper, Zuddl, RevSure, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk.
• Familiarity with data visualization tools (Tableau, Power BI) or working SQL.
• Experience in cybersecurity, highly technical B2B markets, or enterprise go-to-market motions.
What Success Looks Like
• Marketing data is accurate, trusted, and consistently used in decision-making.
• Systems and processes scale as the business grows, with a roadmap the team can see.
• Day-to-day marketing workflows run smoothly, and campaign owners launch faster with fewer errors.
• Campaign and funnel performance is transparent, measurable, and clearly tied to revenue outcomes.
Travel Required
This role may require minimal travel for internal offsites. Job-related travel expenses are reviewed and must be approved by your manager.
Perks of Horizon3
• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
• Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.
• Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.
Compensation and Values
At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations.
In accordance with various State’s transparency regulations, we provide the following salary range information for this position:
• Base salary range: $145,000 - $185,000 annually. The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills.
• Additional compensation: All full-time roles are eligible for an equity package in the form of stock options.
You Belong Here
Horizon3 is not just an equal opportunity employer - we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success. We are dedicated to fostering a workplace where everyone feels welcome and respected, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, hair length or any other legally protected status by law.
Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve. We believe that diverse perspectives drive innovation and strengthen our ability to create cutting-edge cybersecurity solutions. At Horizon3, every team member is valued and supported in an environment that encourages personal and professional growth.
We welcome candidates from all backgrounds and experiences, and we encourage all qualified individuals to apply. Come be a part of Horizon3, where your unique contributions are recognized, and your potential is limitless.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.
Application Note
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
#LI-KS1