Description review
Asian American Expo Marketing - Local Community & Influencer Outreach
IMPULSE UNIVERSE INC · USA Only · back to the listing
HR standards
72/100
solid
Title ↔ description
66/100
needs work
Reads as
Unclear
no confident match
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Headquarters: United States
URL: https://impulseuniverse.com
Benefits:
• Bonus based on performance
• Company parties
• Flexible schedule
About the Event
America’s largest Lunar New Year spectacle is back and bolder than ever! Spanning 7 massive halls with over 1,400 vendors, the Asian American Expo brings you the ultimate celebration of mouthwatering Asian street food, nonstop cultural performances, and high-energy excitement. Step into the Year of the Ram, grab your official Red Envelope at the door, and get ready to experience the luckiest weekend of the year!
About the Role
We are seeking a high-energy, results-obsessed Marketing Contractor to drive direct ticket sales for the Asian American Expo 2027, America’s largest Lunar New Year celebration (7 massive halls, 1,400+ vendors, and hourly cash Red Envelope prize drops taking place January 16–17, 2027 at the Fairplex in Pomona, CA). This is NOT a brand awareness or vanity metrics role. We are looking for a direct-response outreach strategist whose sole focus is converting Southern California local audiences into paying ticket holders through nano/micro-influencers and grassroots digital community channels.
Core Responsibilities
•
Nano & Micro-Influencer Acquisition: Identify, pitch, and onboard local SoCal nano/micro-influencers (foodies, lifestyle, family, culture, and local deals) with active, hyper-local followings to promote the Asian American Expo.
•
Grassroots Community Marketing: Actively seat promotional messaging, ticket offers, and event announcements across regional SoCal Facebook groups, local community forums, Nextdoor, Reddit, and cultural community boards.
•
Direct-Response Campaign Execution: Focus messaging around high-converting hooks, specifically highlighting the event scale, food night market, and the "Luckiest Weekend of the Year" Red Envelope cash/prize drops.
•
Weekly Conversion Tracking: Monitor link clicks, promo code redemptions, and ticket conversion rates, optimizing or sunsetting non-performing partnerships weekly.
Key Performance Indicators (KPIs)
•
Primary Metric: Total Event Ticket Sales & Revenue Generated (analyzed on a day by day snapshot compared to last year).
•
Secondary Metric: Number of activated, high-converting local SoCal creators actively posting and driving trackable sales.
Qualifications & Requirements
•
Proven Track Record: Demonstrated experience in direct-response marketing, affiliate management, event ticketing, or conversion-focused influencer outreach.
•
SoCal Market Familiarity: Deep understanding of Southern California sub-markets, local food culture, Asian community networks, and regional interest groups (LA, SGV, Orange County, IE).
•
Outreach Hustle: Strong negotiation and persuasion skills to quickly secure high-converting partnerships on lean timelines.
•
Tools: Proficiency with Google Workspace, affiliate/promo tracking tools, Meta/Facebook group networking, and social outreach management.
How to Apply
Submit your resume along with 1–2 examples of previous campaigns where you directly drove sales or ticket conversions through grassroots outreach or creator partnerships.
This is a remote position.
To apply: https://weworkremotely.com/remote-jobs/impulse-universe-inc-asian-american-expo-marketing-local-community-influencer-outreach
URL: https://impulseuniverse.com
Benefits:
• Bonus based on performance
• Company parties
• Flexible schedule
About the Event
America’s largest Lunar New Year spectacle is back and bolder than ever! Spanning 7 massive halls with over 1,400 vendors, the Asian American Expo brings you the ultimate celebration of mouthwatering Asian street food, nonstop cultural performances, and high-energy excitement. Step into the Year of the Ram, grab your official Red Envelope at the door, and get ready to experience the luckiest weekend of the year!
About the Role
We are seeking a high-energy, results-obsessed Marketing Contractor to drive direct ticket sales for the Asian American Expo 2027, America’s largest Lunar New Year celebration (7 massive halls, 1,400+ vendors, and hourly cash Red Envelope prize drops taking place January 16–17, 2027 at the Fairplex in Pomona, CA). This is NOT a brand awareness or vanity metrics role. We are looking for a direct-response outreach strategist whose sole focus is converting Southern California local audiences into paying ticket holders through nano/micro-influencers and grassroots digital community channels.
Core Responsibilities
•
Nano & Micro-Influencer Acquisition: Identify, pitch, and onboard local SoCal nano/micro-influencers (foodies, lifestyle, family, culture, and local deals) with active, hyper-local followings to promote the Asian American Expo.
•
Grassroots Community Marketing: Actively seat promotional messaging, ticket offers, and event announcements across regional SoCal Facebook groups, local community forums, Nextdoor, Reddit, and cultural community boards.
•
Direct-Response Campaign Execution: Focus messaging around high-converting hooks, specifically highlighting the event scale, food night market, and the "Luckiest Weekend of the Year" Red Envelope cash/prize drops.
•
Weekly Conversion Tracking: Monitor link clicks, promo code redemptions, and ticket conversion rates, optimizing or sunsetting non-performing partnerships weekly.
Key Performance Indicators (KPIs)
•
Primary Metric: Total Event Ticket Sales & Revenue Generated (analyzed on a day by day snapshot compared to last year).
•
Secondary Metric: Number of activated, high-converting local SoCal creators actively posting and driving trackable sales.
Qualifications & Requirements
•
Proven Track Record: Demonstrated experience in direct-response marketing, affiliate management, event ticketing, or conversion-focused influencer outreach.
•
SoCal Market Familiarity: Deep understanding of Southern California sub-markets, local food culture, Asian community networks, and regional interest groups (LA, SGV, Orange County, IE).
•
Outreach Hustle: Strong negotiation and persuasion skills to quickly secure high-converting partnerships on lean timelines.
•
Tools: Proficiency with Google Workspace, affiliate/promo tracking tools, Meta/Facebook group networking, and social outreach management.
How to Apply
Submit your resume along with 1–2 examples of previous campaigns where you directly drove sales or ticket conversions through grassroots outreach or creator partnerships.
This is a remote position.
To apply: https://weworkremotely.com/remote-jobs/impulse-universe-inc-asian-american-expo-marketing-local-community-influencer-outreach