Description review
Performance & Growth Marketer
RZ HR Studio · United States · back to the listing
HR standards
70/100
solid
Title ↔ description
80/100
solid
Reads as
Marketing Manager
90% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 34 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Performance & Growth Marketer – eCommerce & DTC
This isn't a traditional media buying role.
We're looking for a performance marketer who understands that profitable growth goes far beyond ROAS.
You'll work with established DTC, eCommerce, Shopify and consumer brands, connecting paid media performance to the numbers that actually matter to the business: CAC, LTV, MER, contribution margin, payback, forecasting, attribution and profitability.
You'll have real ownership over performance, testing, budget allocation and growth decisions, while working closely with experienced strategists and senior stakeholders.
What You'll Do
• Own and optimize paid acquisition across Meta, Google and TikTok
• Develop and execute testing strategies across media, creative, audiences, offers and funnels
• Manage and allocate meaningful paid media budgets based on performance and commercial objectives
• Diagnose performance issues and identify opportunities for profitable growth
• Analyze CAC, LTV, MER, ROAS, contribution margin, payback and other commercial metrics
• Connect channel performance to broader business and P&L outcomes
• Develop forecasts, performance models and budget recommendations
• Contribute to attribution, incrementality and measurement initiatives
• Partner with creative, CRO and broader growth functions to improve full-funnel performance
• Turn complex data into clear, commercially relevant recommendations for founders and senior stakeholders
• Continuously test, learn and improve using structured growth frameworks
What You'll Bring
• 3+ years of hands-on paid media experience specifically with product-based DTC/eCommerce brands
• Strong hands-on experience across Meta, Google and TikTok Ads
• Experience personally managing and scaling meaningful paid media budgets
• In-house/brand-side DTC or eCommerce experience is strongly preferred
• Strong understanding of the eCommerce customer journey, from acquisition through conversion and retention
• Commercial understanding of CAC, LTV, MER, contribution margin, payback and profitability
• Ability to look beyond platform metrics and understand the impact of paid media on the overall business
• Strong analytical and problem-solving skills
• Ability to translate data into clear strategic and commercial recommendations
• Strong written and verbal English communication skills
• Comfortable working directly with founders, senior leaders and clients
• Highly organized, proactive and comfortable taking ownership
• Able to work full-time and exclusively
• Able to consistently work the required 4:00–6:00 PM Melbourne-time overlap
What Makes This Different
You'll be joining a team that treats performance marketing as a commercial growth function, not just a media buying function.
You'll get exposure to:
• 8- and 9-figure eCommerce and DTC brands
• Paid media, commercial strategy and financial planning
• Weekly live strategy sessions with experienced growth leaders
• A structured 6-week onboarding and development program
• Proprietary P&L-integrated reporting and growth tools
• Structured experimentation and testing frameworks
• Career progression based on impact and capability, not tenure
• A fully remote, APAC-friendly working environment
• Opportunities to develop into a broader growth and strategy role
Growth Path
Performance Marketer → Growth Performance Marketer → Senior Performance Marketer → Growth Strategist
Your level will depend on your experience, capability and demonstrated commercial impact.
We're particularly interested in marketers who have owned growth for real DTC/eCommerce brands, understand the numbers behind the business, and want to move beyond simply optimizing campaigns.
If you know how to turn paid media into profitable business growth, we'd love to hear from you.
Apply with examples of the DTC/eCommerce brands you've worked with, the channels you've managed, and the scale of budgets you've personally owned.
Originally posted on Himalayas
This isn't a traditional media buying role.
We're looking for a performance marketer who understands that profitable growth goes far beyond ROAS.
You'll work with established DTC, eCommerce, Shopify and consumer brands, connecting paid media performance to the numbers that actually matter to the business: CAC, LTV, MER, contribution margin, payback, forecasting, attribution and profitability.
You'll have real ownership over performance, testing, budget allocation and growth decisions, while working closely with experienced strategists and senior stakeholders.
What You'll Do
• Own and optimize paid acquisition across Meta, Google and TikTok
• Develop and execute testing strategies across media, creative, audiences, offers and funnels
• Manage and allocate meaningful paid media budgets based on performance and commercial objectives
• Diagnose performance issues and identify opportunities for profitable growth
• Analyze CAC, LTV, MER, ROAS, contribution margin, payback and other commercial metrics
• Connect channel performance to broader business and P&L outcomes
• Develop forecasts, performance models and budget recommendations
• Contribute to attribution, incrementality and measurement initiatives
• Partner with creative, CRO and broader growth functions to improve full-funnel performance
• Turn complex data into clear, commercially relevant recommendations for founders and senior stakeholders
• Continuously test, learn and improve using structured growth frameworks
What You'll Bring
• 3+ years of hands-on paid media experience specifically with product-based DTC/eCommerce brands
• Strong hands-on experience across Meta, Google and TikTok Ads
• Experience personally managing and scaling meaningful paid media budgets
• In-house/brand-side DTC or eCommerce experience is strongly preferred
• Strong understanding of the eCommerce customer journey, from acquisition through conversion and retention
• Commercial understanding of CAC, LTV, MER, contribution margin, payback and profitability
• Ability to look beyond platform metrics and understand the impact of paid media on the overall business
• Strong analytical and problem-solving skills
• Ability to translate data into clear strategic and commercial recommendations
• Strong written and verbal English communication skills
• Comfortable working directly with founders, senior leaders and clients
• Highly organized, proactive and comfortable taking ownership
• Able to work full-time and exclusively
• Able to consistently work the required 4:00–6:00 PM Melbourne-time overlap
What Makes This Different
You'll be joining a team that treats performance marketing as a commercial growth function, not just a media buying function.
You'll get exposure to:
• 8- and 9-figure eCommerce and DTC brands
• Paid media, commercial strategy and financial planning
• Weekly live strategy sessions with experienced growth leaders
• A structured 6-week onboarding and development program
• Proprietary P&L-integrated reporting and growth tools
• Structured experimentation and testing frameworks
• Career progression based on impact and capability, not tenure
• A fully remote, APAC-friendly working environment
• Opportunities to develop into a broader growth and strategy role
Growth Path
Performance Marketer → Growth Performance Marketer → Senior Performance Marketer → Growth Strategist
Your level will depend on your experience, capability and demonstrated commercial impact.
We're particularly interested in marketers who have owned growth for real DTC/eCommerce brands, understand the numbers behind the business, and want to move beyond simply optimizing campaigns.
If you know how to turn paid media into profitable business growth, we'd love to hear from you.
Apply with examples of the DTC/eCommerce brands you've worked with, the channels you've managed, and the scale of budgets you've personally owned.
Originally posted on Himalayas