Description review
Staff Marketing Data Analyst
Docplanner · Remote - Barcelona · back to the listing
HR standards
71/100
solid
Title ↔ description
85/100
strong
Reads as
Data Analyst
99% confident
What this role officially is
data analyst — ESCO, the EU occupation classification
Data analysts import, inspect, clean, transform, validate, model, or interpret collections of data with regard to the business goals of the company. They ensure that the data sources and repositories provide consistent and reliable data. Data analysts use different algorithms and IT tools as demanded by the situation and the current data. They might prepare reports in the form of visualisations such as graphs, charts, and dashboards.
Also known as: data warehousing analyst, data analysts, data warehouse analyst, data storage analyst
How others title the same work
Large employers
- Operations Insights, Tax Stripe
Startups
- Senior Data Analyst Camber
- Senior Data Analyst Confido
What the listing never says
- 26 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Company Description
At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.
Learn more about our products here: pro.doctoralia.es
Why join us?
📊 Real impact – We help doctors help patients. Your work truly makes a difference.
📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.
✨ Shape the future, sustain growth – Make a difference now and build for long-term success.
The Staff Marketing Data Analyst will be responsible for setting the direction for world-class marketing analytics that power the marketing team to make informed, insight-driven decisions. They will partner with our data engineers, product data and business intelligence teams to design and own the foundational data structure that allows marketing data to flow and integrate with business data in our systems and BI tools. Their objective is to equip our analyst and marketing teams to focus on analysis that leads to insight and impactful action and not be bogged down with data gathering and organization. They own the framework and methodology for efficient marketing data analysis, set the standards other analysts follow, and act as a technical mentor across the team.
You Will:
• Apply deep expertise in data structures to define the standards and architecture for data products that are stable, scalable, and performant
• Own data quality issue analysis, resolution action plans, and governance across marketing data
• Work collaboratively and develop relationships with Marketing leadership, including Marketing VPs and the CMO, to understand business objectives, shape the analytics roadmap, and build data solutions that meet these needs
• Provide thought leadership and hands-on direction for the most complex problems requiring a data science approach
• Design and oversee scalable dashboards for key marketing KPIs, budget and ROI analysis
• Drive insight generation and influence business decisions by explaining the impact of these insights to Marketing VPs and other key business stakeholders
• Lead ad-hoc data analysis and reporting requests that require data blending from multiple data sources, and help prioritize incoming requests
• Structure and present analyses directly to the CMO, Marketing VPs, and other executive stakeholders
• Mentor and coach analysts, review their work, and raise the overall quality of analysis across the team
You Have:
• Degree in statistics, data science, business analytics, marketing analytics, or related field
• Minimum 7–9 years of experience in marketing and/or sales analytics
• Track record of delivering increased marketing effectiveness with measurable return on investment (ROI) and sales conversion and revenue improvements, including initiatives you led end to end
• Expert analytics capabilities using statistical and business intelligence tools (SQL, Tableau/Power BI/Qlik Sense, Excel all required)
• Experience with data pipeline and warehouse tools; strong DBT experience required, including designing data models
• Experience translating technical terms and explaining complex analysis to business stakeholders, including senior marketing leaders
• Experience working with B2B sales motion (account-based marketing experience is a bonus)
• Knowledge of marketing data; experience with analyzing data from HubSpot and Salesforce is particularly desired
• Experience mentoring or guiding other analysts
• Proven ability to manage multiple, competing priorities simultaneously
• Positive can-do attitude with strong initiative and follow-through
• Insatiable appetite to learn and grow
• Strong level of business English, with proficiency in one or more of Spanish, Polish, Brazilian Portuguese, German, or Italian a plus
• Preference to be in Europe
What to Expect from Our Hiring Process
We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):
1️⃣ Intro Chat – A first call with our Talent Partner [RECRUITER LINKEDIN LINK] to explore mutual fit around relevant skills, value alignment, and motivation.
2️⃣TestGorilla – (SHL numerical reasoning assessment).
3️⃣Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with [HIRING MANAGER LINKEDIN LINK AND TITLE] and your potential manager in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.
4️⃣Business Case – A take-home exercise incl. a few days' preparation time, designed to understand how you approach real-life problems. You’ll then walk us through your approach in a collaborative discussion with the hiring manager and the team to discuss your thoughts and findings.
5️⃣ Additional/ Final Interview (Optional) – A final conversation with another [senior leader/stakeholder/peer] from our Global Team.
6️⃣ References & Offer!
Why You’ll Love It Here
💙 Global Benefits – No matter where you are, you’ll have access to:
• Healthcare insurance – so you can focus on what matters.
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
📍 Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.
🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
🌎 A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.
⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.
Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.
What We Believe In
At Docplanner, our values guide everything we do:
📊 Focus on results – we're here to make an impact.
🧠 Think like an owner – take responsibility, drive outcomes.
✂️ Keep it simple, keep it lean – smart solutions over complexity.
🔊 Be respectful and radically honest – openness builds trust.
📚 Learn and be curious – growth is part of the job.
Don’t just take our word for it—check out our Glassdoor to hear what our people say!
_________________________________________________________________________
We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.
At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.
Learn more about our products here: pro.doctoralia.es
Why join us?
📊 Real impact – We help doctors help patients. Your work truly makes a difference.
📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.
✨ Shape the future, sustain growth – Make a difference now and build for long-term success.
The Staff Marketing Data Analyst will be responsible for setting the direction for world-class marketing analytics that power the marketing team to make informed, insight-driven decisions. They will partner with our data engineers, product data and business intelligence teams to design and own the foundational data structure that allows marketing data to flow and integrate with business data in our systems and BI tools. Their objective is to equip our analyst and marketing teams to focus on analysis that leads to insight and impactful action and not be bogged down with data gathering and organization. They own the framework and methodology for efficient marketing data analysis, set the standards other analysts follow, and act as a technical mentor across the team.
You Will:
• Apply deep expertise in data structures to define the standards and architecture for data products that are stable, scalable, and performant
• Own data quality issue analysis, resolution action plans, and governance across marketing data
• Work collaboratively and develop relationships with Marketing leadership, including Marketing VPs and the CMO, to understand business objectives, shape the analytics roadmap, and build data solutions that meet these needs
• Provide thought leadership and hands-on direction for the most complex problems requiring a data science approach
• Design and oversee scalable dashboards for key marketing KPIs, budget and ROI analysis
• Drive insight generation and influence business decisions by explaining the impact of these insights to Marketing VPs and other key business stakeholders
• Lead ad-hoc data analysis and reporting requests that require data blending from multiple data sources, and help prioritize incoming requests
• Structure and present analyses directly to the CMO, Marketing VPs, and other executive stakeholders
• Mentor and coach analysts, review their work, and raise the overall quality of analysis across the team
You Have:
• Degree in statistics, data science, business analytics, marketing analytics, or related field
• Minimum 7–9 years of experience in marketing and/or sales analytics
• Track record of delivering increased marketing effectiveness with measurable return on investment (ROI) and sales conversion and revenue improvements, including initiatives you led end to end
• Expert analytics capabilities using statistical and business intelligence tools (SQL, Tableau/Power BI/Qlik Sense, Excel all required)
• Experience with data pipeline and warehouse tools; strong DBT experience required, including designing data models
• Experience translating technical terms and explaining complex analysis to business stakeholders, including senior marketing leaders
• Experience working with B2B sales motion (account-based marketing experience is a bonus)
• Knowledge of marketing data; experience with analyzing data from HubSpot and Salesforce is particularly desired
• Experience mentoring or guiding other analysts
• Proven ability to manage multiple, competing priorities simultaneously
• Positive can-do attitude with strong initiative and follow-through
• Insatiable appetite to learn and grow
• Strong level of business English, with proficiency in one or more of Spanish, Polish, Brazilian Portuguese, German, or Italian a plus
• Preference to be in Europe
What to Expect from Our Hiring Process
We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):
1️⃣ Intro Chat – A first call with our Talent Partner [RECRUITER LINKEDIN LINK] to explore mutual fit around relevant skills, value alignment, and motivation.
2️⃣TestGorilla – (SHL numerical reasoning assessment).
3️⃣Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with [HIRING MANAGER LINKEDIN LINK AND TITLE] and your potential manager in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.
4️⃣Business Case – A take-home exercise incl. a few days' preparation time, designed to understand how you approach real-life problems. You’ll then walk us through your approach in a collaborative discussion with the hiring manager and the team to discuss your thoughts and findings.
5️⃣ Additional/ Final Interview (Optional) – A final conversation with another [senior leader/stakeholder/peer] from our Global Team.
6️⃣ References & Offer!
Why You’ll Love It Here
💙 Global Benefits – No matter where you are, you’ll have access to:
• Healthcare insurance – so you can focus on what matters.
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
📍 Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.
🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
🌎 A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.
⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.
Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.
What We Believe In
At Docplanner, our values guide everything we do:
📊 Focus on results – we're here to make an impact.
🧠 Think like an owner – take responsibility, drive outcomes.
✂️ Keep it simple, keep it lean – smart solutions over complexity.
🔊 Be respectful and radically honest – openness builds trust.
📚 Learn and be curious – growth is part of the job.
Don’t just take our word for it—check out our Glassdoor to hear what our people say!
_________________________________________________________________________
We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.