Description review
Growth Marketer (Meta Ads) | Paid Social for E-comm & Personal Brands | Remote (
Atomic HR · Canada, United States · back to the listing
HR standards
63/100
needs work
Title ↔ description
76/100
solid
Reads as
Unclear
no confident match
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 17 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Company Overview
Our client is a Meta advertising agency built around paid growth for e-commerce and personal brands, including some built around well known public figures. The team has grown from around 10 to 20 people over the past year and expects to double again in 2026.
Your Role
This role splits evenly across three connected pieces of the account: creative strategy, Meta ads management, and client communication, each carrying roughly a third of the job. You will research what an audience actually responds to, turn that research into ad creative and copy, manage the campaigns that run it, and explain the results to the client in plain terms.
You'll
• Research audience pain points, objections, and desired outcomes through Reddit threads, reviews, competitor ads, and social listening
• Build persona profiles and identify the angles that will resonate with each audience
• Write hooks, scripts, and body copy that drive engagement and conversions
• Direct creative production, including shot selection and visual storytelling, while keeping brand consistency
• Set up and manage Meta ad campaigns, from audience targeting to budget allocation
• Read CPM, CTR, conversion rate, and CPA/CPL to identify which creative is winning and why
• Translate performance data into recommendations the client can act on
• Lead client meetings, set the agenda, and keep documentation current between calls
You Bring
• Strong copywriting, the kind that reads like it was written for the person scrolling, not for the client
• A habit of studying ads while scrolling and reverse-engineering what makes a campaign work
• Working knowledge of core ad metrics: CPM, CTR, CVR, CPA/CPL
• Comfort driving your own projects: telling us what you are doing, why, and how you would solve a roadblock if one comes up
• Confidence leading client relationships and strategy conversations, not just supporting them
What's Offered
• Competitive base compensation plus performance-based incentives; compensation based on experience, share your target range
• Remote-first, flexible scheduling; you do not need to be based in New York, just somewhere in PST, CST, or EST
• Direct work with premium e-commerce and personal brands, including some built around public figures with large audiences
• A team culture built on entrepreneurial initiative, currently around 20 people and growing after doubling in the past year
Originally posted on Himalayas
Our client is a Meta advertising agency built around paid growth for e-commerce and personal brands, including some built around well known public figures. The team has grown from around 10 to 20 people over the past year and expects to double again in 2026.
Your Role
This role splits evenly across three connected pieces of the account: creative strategy, Meta ads management, and client communication, each carrying roughly a third of the job. You will research what an audience actually responds to, turn that research into ad creative and copy, manage the campaigns that run it, and explain the results to the client in plain terms.
You'll
• Research audience pain points, objections, and desired outcomes through Reddit threads, reviews, competitor ads, and social listening
• Build persona profiles and identify the angles that will resonate with each audience
• Write hooks, scripts, and body copy that drive engagement and conversions
• Direct creative production, including shot selection and visual storytelling, while keeping brand consistency
• Set up and manage Meta ad campaigns, from audience targeting to budget allocation
• Read CPM, CTR, conversion rate, and CPA/CPL to identify which creative is winning and why
• Translate performance data into recommendations the client can act on
• Lead client meetings, set the agenda, and keep documentation current between calls
You Bring
• Strong copywriting, the kind that reads like it was written for the person scrolling, not for the client
• A habit of studying ads while scrolling and reverse-engineering what makes a campaign work
• Working knowledge of core ad metrics: CPM, CTR, CVR, CPA/CPL
• Comfort driving your own projects: telling us what you are doing, why, and how you would solve a roadblock if one comes up
• Confidence leading client relationships and strategy conversations, not just supporting them
What's Offered
• Competitive base compensation plus performance-based incentives; compensation based on experience, share your target range
• Remote-first, flexible scheduling; you do not need to be based in New York, just somewhere in PST, CST, or EST
• Direct work with premium e-commerce and personal brands, including some built around public figures with large audiences
• A team culture built on entrepreneurial initiative, currently around 20 people and growing after doubling in the past year
Originally posted on Himalayas