Description review
Performance Marketer
WebEngage · India · back to the listing
HR standards
57/100
needs work
Title ↔ description
83/100
solid
Reads as
Marketing Manager
91% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 16 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About Us
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. One of the hottest global SaaS companies, we've been recognized by G2 as a Marketing Automation Leader in Asia 2021.
The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.
We are headquartered in Mumbai, India, and have offices in Delhi, Bangalore, São Paulo, and Dubai. We work with thousands of brands worldwide, across industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail.
Learn more about us at www.webengage.com
About the Role
We are looking for a digital marketer interested in helping to build & execute best-in-class paid search and display campaigns. As a performance marketer, you'll be responsible for driving traffic, generating new leads, and increasing pipeline velocity by executing a variety of paid marketing campaigns and delivering on key business objectives.
P.S: This is an individual contribution role.
Responsibilities
• Plan, execute, monitor, and optimize paid marketing campaigns, including Google paid search, Display (Google, 3rd party platforms), and social media paid campaigns (Facebook, LinkedIn, etc.)
• Own execution and management of keyword research and content gap analyses
• Measure and report on all paid marketing campaigns' performance and assess against goals (ROI and KPIs)
• Provide ongoing, actionable insights into campaign performance to the team
• Run A/B testing and experiments, derive insights, and drive constant optimization across every step of the funnel
Requirements
• 5-6 years of relevant experience in performance marketing, ideally in a B2B SaaS environment
• Hands-on experience running paid marketing campaigns across channels like Google Search, YouTube, Facebook, LinkedIn, Twitter, GDN, and Adroll
• Strong familiarity with tools like Google Analytics, Google Search Console, Google Data Studio, and SEMrush
• Data-driven and metrics-focused, with the ability to quickly diagnose what's going wrong and how to fix it
• Understanding of a typical SaaS lead cycle — from lead to opportunity to deal closure
Life at WebEngage
• We take transparency very seriously — get a full view of team goals and a top-level view across the board through monthly and quarterly town halls
• A highly inclusive work culture that promotes a relaxed, creative, and productive environment
• Autonomy, open communication, and growth opportunities, while maintaining a healthy work-life balance
• Company-sponsored offsites once a year to blow off steam with your work buddies (post-pandemic)
Perks & Benefits
• Learning is a way of life — unlock your full potential backed by cutting-edge tools and mentorship (MacBook for Engagers, plus reimbursement for your WFH setup)
• Best-in-class medical insurance (with COVID care facilities), mental health support programs, and a contemporary leave policy beyond standard sick leave
Explore More
WebEngage
Originally posted on Himalayas
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. One of the hottest global SaaS companies, we've been recognized by G2 as a Marketing Automation Leader in Asia 2021.
The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.
We are headquartered in Mumbai, India, and have offices in Delhi, Bangalore, São Paulo, and Dubai. We work with thousands of brands worldwide, across industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail.
Learn more about us at www.webengage.com
About the Role
We are looking for a digital marketer interested in helping to build & execute best-in-class paid search and display campaigns. As a performance marketer, you'll be responsible for driving traffic, generating new leads, and increasing pipeline velocity by executing a variety of paid marketing campaigns and delivering on key business objectives.
P.S: This is an individual contribution role.
Responsibilities
• Plan, execute, monitor, and optimize paid marketing campaigns, including Google paid search, Display (Google, 3rd party platforms), and social media paid campaigns (Facebook, LinkedIn, etc.)
• Own execution and management of keyword research and content gap analyses
• Measure and report on all paid marketing campaigns' performance and assess against goals (ROI and KPIs)
• Provide ongoing, actionable insights into campaign performance to the team
• Run A/B testing and experiments, derive insights, and drive constant optimization across every step of the funnel
Requirements
• 5-6 years of relevant experience in performance marketing, ideally in a B2B SaaS environment
• Hands-on experience running paid marketing campaigns across channels like Google Search, YouTube, Facebook, LinkedIn, Twitter, GDN, and Adroll
• Strong familiarity with tools like Google Analytics, Google Search Console, Google Data Studio, and SEMrush
• Data-driven and metrics-focused, with the ability to quickly diagnose what's going wrong and how to fix it
• Understanding of a typical SaaS lead cycle — from lead to opportunity to deal closure
Life at WebEngage
• We take transparency very seriously — get a full view of team goals and a top-level view across the board through monthly and quarterly town halls
• A highly inclusive work culture that promotes a relaxed, creative, and productive environment
• Autonomy, open communication, and growth opportunities, while maintaining a healthy work-life balance
• Company-sponsored offsites once a year to blow off steam with your work buddies (post-pandemic)
Perks & Benefits
• Learning is a way of life — unlock your full potential backed by cutting-edge tools and mentorship (MacBook for Engagers, plus reimbursement for your WFH setup)
• Best-in-class medical insurance (with COVID care facilities), mental health support programs, and a contemporary leave policy beyond standard sick leave
Explore More
WebEngage
Originally posted on Himalayas