Description review
Senior CRM Manager
Qonto · Remote - Paris, France · back to the listing
HR standards
79/100
solid
Title ↔ description
82/100
solid
Reads as
Marketing Manager
94% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
[OUR MISSION AND CUSTOMERS] We are creating the freedom for SMEs to succeed by delivering Europe's leading finance workspace with banking at its core, augmented by financial tools. We are proud to be rated 4.7 on Trustpilot, based on 60,000 reviews. Our culture puts customer satisfaction at the core of what we do (more about our culture here).
[OUR JOURNEY] Founded in 2016 and launched in 2017 by Alexandre and Steve, Qonto has grown to 1,700 Qontoers serving over 750,000 customers across 8 European countries. We have been profitable since 2023, and we are just getting started.
[OUR BELIEFS] We hire for skills and potential. With 80+ nationalities, 45% women, of which 56% of women in our leadership team, diversity isn't a program; It's who we are. We've built a discrimination-free hiring process because the best teams are built on merit.
[AI AT QONTO] AI is deeply embedded in how we work (here) - Every Qontoer gets unlimited access to the best AI tools. We want people who experiment without waiting for permission, push AI beyond the obvious, know when to trust it, and when to question it.
Join us as Senior CRM Manager, Central Europe to build lifecycle programs across onboarding, activation, retention, expansion and churn prevention. You’ll own Germany and Austria, two key markets in Qonto’s growth strategy, and drive measurable growth and feature adoption. You’ll report to Matias del Carril, our CRM & Lifecycle Lead, and work closely with local marketing, product and growth teams.
➡️ What you’ll do
• Own the CRM strategy for Germany and Austria: You’ll define and run lifecycle communications, with Germany as your primary market and Austria as your secondary one.
• Partner with local teams: You’ll work with German and Austrian marketing managers and PMMs to turn local needs into CRM initiatives.
• Build the regional playbook: You’ll set up the processes, planning cadence and ways of working for CRM across both markets.
• Move fast with AI: You’ll use AI tools to speed up campaign builds, testing and reporting.
• Show what moves the needle: You’ll report on conversion, feature adoption and business impact to marketing and product.
➡️ What we’re looking for
• Languages: You’re fluent in German and English, with a feel for local business culture and regulation.
• Lifecycle journeys: You’ve designed and run multi-step customer journeys in platforms such as Braze, Customer.io or HubSpot.
• Cross-team initiative: You’ve launched lifecycle initiatives with marketing, product and ops, and earned senior stakeholders’ trust along the way.
• Direction under ambiguity: You set priorities and keep momentum in a regional structure that’s still evolving.
• AI-enabled approach: You use AI to improve the speed and quality of campaign creation, testing and analysis.
➡️ What we can offer you
• Germany is a top growth priority: It’s Qonto’s #1 OKR right now, so what you build gets seen.
• A market to build, not optimise: German CRM is still underdeveloped, so you’re writing the playbook, not inheriting one.
• Real autonomy: You propose, implement and test your own lifecycle strategy.
• A senior team around you: You’ll work alongside three other regional CRM leads who’ve each built lifecycle functions from scratch.
➡️ Your future manager
You’ll report to Matias del Carril, our CRM & Lifecycle Lead, who has been at Qonto for 2 years. He built lifecycle functions from the ground up at AstroPay and led a regional CRM team at DeliveryHero. He brings a data-driven but creative approach, with a transparent, casual style that gives you real independence to run your own projects.
[DIVERSITY] At Qonto, we understand that true diversity isn’t just about ticking boxes on a hiring checklist. Apply regardless of the boxes you tick - who knows? You may have the missing piece of the puzzle we’ve been searching for all along.
[HIRING PROCESS DURATION] On average, our hiring process lasts 20 working days. More information on our candidate journey here
[DATA RETENTION] By applying, you agree that Qonto processes your personal data to assess your application. Your data is kept for up to 2 years in our candidate pool. Read our Privacy Notice for full details.
[OUR JOURNEY] Founded in 2016 and launched in 2017 by Alexandre and Steve, Qonto has grown to 1,700 Qontoers serving over 750,000 customers across 8 European countries. We have been profitable since 2023, and we are just getting started.
[OUR BELIEFS] We hire for skills and potential. With 80+ nationalities, 45% women, of which 56% of women in our leadership team, diversity isn't a program; It's who we are. We've built a discrimination-free hiring process because the best teams are built on merit.
[AI AT QONTO] AI is deeply embedded in how we work (here) - Every Qontoer gets unlimited access to the best AI tools. We want people who experiment without waiting for permission, push AI beyond the obvious, know when to trust it, and when to question it.
Join us as Senior CRM Manager, Central Europe to build lifecycle programs across onboarding, activation, retention, expansion and churn prevention. You’ll own Germany and Austria, two key markets in Qonto’s growth strategy, and drive measurable growth and feature adoption. You’ll report to Matias del Carril, our CRM & Lifecycle Lead, and work closely with local marketing, product and growth teams.
➡️ What you’ll do
• Own the CRM strategy for Germany and Austria: You’ll define and run lifecycle communications, with Germany as your primary market and Austria as your secondary one.
• Partner with local teams: You’ll work with German and Austrian marketing managers and PMMs to turn local needs into CRM initiatives.
• Build the regional playbook: You’ll set up the processes, planning cadence and ways of working for CRM across both markets.
• Move fast with AI: You’ll use AI tools to speed up campaign builds, testing and reporting.
• Show what moves the needle: You’ll report on conversion, feature adoption and business impact to marketing and product.
➡️ What we’re looking for
• Languages: You’re fluent in German and English, with a feel for local business culture and regulation.
• Lifecycle journeys: You’ve designed and run multi-step customer journeys in platforms such as Braze, Customer.io or HubSpot.
• Cross-team initiative: You’ve launched lifecycle initiatives with marketing, product and ops, and earned senior stakeholders’ trust along the way.
• Direction under ambiguity: You set priorities and keep momentum in a regional structure that’s still evolving.
• AI-enabled approach: You use AI to improve the speed and quality of campaign creation, testing and analysis.
➡️ What we can offer you
• Germany is a top growth priority: It’s Qonto’s #1 OKR right now, so what you build gets seen.
• A market to build, not optimise: German CRM is still underdeveloped, so you’re writing the playbook, not inheriting one.
• Real autonomy: You propose, implement and test your own lifecycle strategy.
• A senior team around you: You’ll work alongside three other regional CRM leads who’ve each built lifecycle functions from scratch.
➡️ Your future manager
You’ll report to Matias del Carril, our CRM & Lifecycle Lead, who has been at Qonto for 2 years. He built lifecycle functions from the ground up at AstroPay and led a regional CRM team at DeliveryHero. He brings a data-driven but creative approach, with a transparent, casual style that gives you real independence to run your own projects.
[DIVERSITY] At Qonto, we understand that true diversity isn’t just about ticking boxes on a hiring checklist. Apply regardless of the boxes you tick - who knows? You may have the missing piece of the puzzle we’ve been searching for all along.
[HIRING PROCESS DURATION] On average, our hiring process lasts 20 working days. More information on our candidate journey here
[DATA RETENTION] By applying, you agree that Qonto processes your personal data to assess your application. Your data is kept for up to 2 years in our candidate pool. Read our Privacy Notice for full details.