Description review
Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Re
Pavago · Brazil · back to the listing
HR standards
77/100
solid
Title ↔ description
87/100
strong
Reads as
Marketing Manager
98% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 36 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.
This role sits directly between marketing and sales, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.
What You’ll Do
• Build and execute multi-channel demand generation campaigns
• Manage campaigns across:
• Email marketing
• Content
• Webinars
• Paid acquisition
• Account-Based Marketing (ABM)
• Build lead nurture and lifecycle programs
• Partner with sales to define ICP, audiences, and targeting
• Develop lead scoring and qualification frameworks
• Track and improve MQL → SQL → Opportunity conversion
• Analyze pipeline contribution, campaign ROI, and funnel performance
• Improve marketing automation and CRM workflows
• Run experiments to increase qualified leads and pipeline
• Report performance insights and recommendations to leadership
Requirements
• 4+ years of B2B marketing or demand generation experience
• Proven experience generating measurable sales pipeline
• Strong understanding of B2B sales and marketing funnels
• Experience with HubSpot, Salesforce, Marketo, or similar platforms
• Experience building multi-channel demand generation campaigns
• Strong knowledge of lead nurturing, scoring, and qualification
• Strong analytical and campaign management skills
• Comfortable measuring campaign ROI and pipeline contribution
• Ability to collaborate closely with sales leadership
• Strong written and verbal English communication
What Success Looks Like
• Growth in qualified marketing-generated pipeline
• Higher MQL-to-SQL and SQL-to-opportunity conversion
• Strong campaign ROI and pipeline contribution
• Effective lead nurturing and lifecycle programs
• Clean marketing automation and CRM processes
• Strong alignment between marketing and sales
Interview Process
• Initial Screening Call
• Spark Hire Video Interview
• Recruiter Interview
• Client Interview
• Offer & Onboarding
Apply Now1
If you know how to turn B2B marketing campaigns into qualified pipeline, understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.
#DemandGeneration #B2BMarketing #LeadGeneration #HubSpot #Salesforce #MarketingAutomation #ABM #PipelineGeneration #GrowthMarketing #RemoteJobs
Originally posted on Himalayas
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.
This role sits directly between marketing and sales, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.
What You’ll Do
• Build and execute multi-channel demand generation campaigns
• Manage campaigns across:
• Email marketing
• Content
• Webinars
• Paid acquisition
• Account-Based Marketing (ABM)
• Build lead nurture and lifecycle programs
• Partner with sales to define ICP, audiences, and targeting
• Develop lead scoring and qualification frameworks
• Track and improve MQL → SQL → Opportunity conversion
• Analyze pipeline contribution, campaign ROI, and funnel performance
• Improve marketing automation and CRM workflows
• Run experiments to increase qualified leads and pipeline
• Report performance insights and recommendations to leadership
Requirements
• 4+ years of B2B marketing or demand generation experience
• Proven experience generating measurable sales pipeline
• Strong understanding of B2B sales and marketing funnels
• Experience with HubSpot, Salesforce, Marketo, or similar platforms
• Experience building multi-channel demand generation campaigns
• Strong knowledge of lead nurturing, scoring, and qualification
• Strong analytical and campaign management skills
• Comfortable measuring campaign ROI and pipeline contribution
• Ability to collaborate closely with sales leadership
• Strong written and verbal English communication
What Success Looks Like
• Growth in qualified marketing-generated pipeline
• Higher MQL-to-SQL and SQL-to-opportunity conversion
• Strong campaign ROI and pipeline contribution
• Effective lead nurturing and lifecycle programs
• Clean marketing automation and CRM processes
• Strong alignment between marketing and sales
Interview Process
• Initial Screening Call
• Spark Hire Video Interview
• Recruiter Interview
• Client Interview
• Offer & Onboarding
Apply Now1
If you know how to turn B2B marketing campaigns into qualified pipeline, understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.
#DemandGeneration #B2BMarketing #LeadGeneration #HubSpot #Salesforce #MarketingAutomation #ABM #PipelineGeneration #GrowthMarketing #RemoteJobs
Originally posted on Himalayas