Description review
Senior Director, Product Marketing
Jasper · Remote - United States · back to the listing
HR standards
62/100
needs work
Title ↔ description
94/100
strong
Reads as
Marketing Manager
97% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 27 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Jasper is the marketing agents platform, built to help enterprises orchestrate AI agents that execute marketing work at scale. Purpose-built for marketing teams, Jasper enables faster, more consistent execution across campaigns, personalization, localization, and compliance—while maintaining enterprise-grade control and governance.
Jasper is trusted by hundreds of enterprises worldwide, including Prudential, Cushman & Wakefield, and nearly 20% of the Fortune 500. Founded in 2021, Jasper has team members across the U.S., Australia, and France.
About The Role
We’re looking for a Senior Director, Product Marketing to lead and scale our Product Marketing function into a strategic powerhouse, one that unites storytelling, product strategy, and GTM excellence.
In this role, you will define Jasper’s product narrative, strengthen our market differentiation, and lead a high-performing team that bridges Product, Marketing, and Sales. We're looking for someone who brings the depth of a storyteller, the precision of a strategist, and the executive presence to influence at the highest levels. This is a pivotal leadership position for someone who can think deeply about category creation while executing pragmatically in fast-moving GTM cycles.
This fully remote role reports to our CMO and is open to candidates located anywhere in the continental US.
What you will do at Jasper
• Own and evolve Jasper's product narrative, connecting our platform, services, and solutions to customer needs and opportunities in the market.
• Shape differentiated positioning and compelling messaging that bring Jasper's value to life across launches, sales conversations, and digital experiences.
• Lead, coach, and develop a team of product marketers, providing clear direction and creating an environment where people can do their best work and grow.
• Set product marketing priorities and build a collaborative operating rhythm that keeps the team focused on the highest-impact opportunities as the business evolves.
• Serve as a strategic partner to Product, bringing customer, competitive, and market insight to roadmap, pricing, packaging, and go-to-market decisions.
• Lead cross-functional launches, aligning Product, Marketing, Sales, and Customer Success around plans that build market awareness, field readiness, and customer adoption.
• Develop focused industry and use-case programs with Demand Gen, Sales, and Services, translating product strengths into qualified pipeline and expansion opportunities.
• Guide product messaging across the website and key customer touchpoints, partnering with Brand, Creative, and web teams to bring it to life.
• Partner with Enablement and Sales to develop the narratives, customer proof, and resources that support effective discovery, demos, and value-based selling.
• Own Jasper’s analyst relations strategy and program, building trusted relationships with industry analysts and partnering with executive and product leaders on briefings, research evaluations, and market positioning.
• Use customer feedback, field insights, and shared measures of commercial impact to continually improve messaging, launches, and go-to-market programs.
What you will bring to Jasper
• 12+ years1 of product marketing experience in B2B enterprise SaaS, including 3+ years leading product marketing teams.
• A track record of developing high-performing teams, building strong cross-functional relationships, and creating clarity and focus as a business grows.
• Strong product marketing craft, with success translating complex capabilities into distinctive positioning and stories that resonate with enterprise buyers.
• The ability to connect strategy with execution, apply sound judgment, and guide teams through competing priorities and new opportunities.
• Experience bringing platform products or multiple solutions to market and supporting growth through launches and sustained go-to-market programs.
• Excellent writing and presentation skills, with the ability to engage executives, customers, analysts, and colleagues across functions.
• A customer-centered, commercially minded approach, using research and data to sharpen strategy and understand the impact of your work.
• Curiosity about AI and the future of marketing. Familiarity with AI platforms, marketing workflows, and pricing or packaging is valuable.
Compensation Range
At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $198,000-$247,000. Compensation may vary based on relevant experience, skills, competencies, and certifications.
Benefits & Perks
• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
• 401(k) program with up to 2% company matching
• Equity grant participation
• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
• FlexWellness program ($1,800 annually) to help support your personal health goals
• Generous budget for home office set up
• $1,500 annual learning and development stipend
• 16 weeks of paid parental leave
Our goal is to be a diverse workforce that is representative at all job levels as we know the more inclusive we are, the better our product will be. We are committed to celebrating and supporting our differences and that diversity is essential to innovation and makes us better able to serve our customers. We hire people of all levels and backgrounds who are excited to learn and develop their skills.
We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.
By submitting this application, you acknowledge that you have reviewed and agree to Jasper's CCPA Notice to Candidates, available at legal.jasper.ai/#ccpa.
Jasper is trusted by hundreds of enterprises worldwide, including Prudential, Cushman & Wakefield, and nearly 20% of the Fortune 500. Founded in 2021, Jasper has team members across the U.S., Australia, and France.
About The Role
We’re looking for a Senior Director, Product Marketing to lead and scale our Product Marketing function into a strategic powerhouse, one that unites storytelling, product strategy, and GTM excellence.
In this role, you will define Jasper’s product narrative, strengthen our market differentiation, and lead a high-performing team that bridges Product, Marketing, and Sales. We're looking for someone who brings the depth of a storyteller, the precision of a strategist, and the executive presence to influence at the highest levels. This is a pivotal leadership position for someone who can think deeply about category creation while executing pragmatically in fast-moving GTM cycles.
This fully remote role reports to our CMO and is open to candidates located anywhere in the continental US.
What you will do at Jasper
• Own and evolve Jasper's product narrative, connecting our platform, services, and solutions to customer needs and opportunities in the market.
• Shape differentiated positioning and compelling messaging that bring Jasper's value to life across launches, sales conversations, and digital experiences.
• Lead, coach, and develop a team of product marketers, providing clear direction and creating an environment where people can do their best work and grow.
• Set product marketing priorities and build a collaborative operating rhythm that keeps the team focused on the highest-impact opportunities as the business evolves.
• Serve as a strategic partner to Product, bringing customer, competitive, and market insight to roadmap, pricing, packaging, and go-to-market decisions.
• Lead cross-functional launches, aligning Product, Marketing, Sales, and Customer Success around plans that build market awareness, field readiness, and customer adoption.
• Develop focused industry and use-case programs with Demand Gen, Sales, and Services, translating product strengths into qualified pipeline and expansion opportunities.
• Guide product messaging across the website and key customer touchpoints, partnering with Brand, Creative, and web teams to bring it to life.
• Partner with Enablement and Sales to develop the narratives, customer proof, and resources that support effective discovery, demos, and value-based selling.
• Own Jasper’s analyst relations strategy and program, building trusted relationships with industry analysts and partnering with executive and product leaders on briefings, research evaluations, and market positioning.
• Use customer feedback, field insights, and shared measures of commercial impact to continually improve messaging, launches, and go-to-market programs.
What you will bring to Jasper
• 12+ years1 of product marketing experience in B2B enterprise SaaS, including 3+ years leading product marketing teams.
• A track record of developing high-performing teams, building strong cross-functional relationships, and creating clarity and focus as a business grows.
• Strong product marketing craft, with success translating complex capabilities into distinctive positioning and stories that resonate with enterprise buyers.
• The ability to connect strategy with execution, apply sound judgment, and guide teams through competing priorities and new opportunities.
• Experience bringing platform products or multiple solutions to market and supporting growth through launches and sustained go-to-market programs.
• Excellent writing and presentation skills, with the ability to engage executives, customers, analysts, and colleagues across functions.
• A customer-centered, commercially minded approach, using research and data to sharpen strategy and understand the impact of your work.
• Curiosity about AI and the future of marketing. Familiarity with AI platforms, marketing workflows, and pricing or packaging is valuable.
Compensation Range
At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $198,000-$247,000. Compensation may vary based on relevant experience, skills, competencies, and certifications.
Benefits & Perks
• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
• 401(k) program with up to 2% company matching
• Equity grant participation
• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
• FlexWellness program ($1,800 annually) to help support your personal health goals
• Generous budget for home office set up
• $1,500 annual learning and development stipend
• 16 weeks of paid parental leave
Our goal is to be a diverse workforce that is representative at all job levels as we know the more inclusive we are, the better our product will be. We are committed to celebrating and supporting our differences and that diversity is essential to innovation and makes us better able to serve our customers. We hire people of all levels and backgrounds who are excited to learn and develop their skills.
We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.
By submitting this application, you acknowledge that you have reviewed and agree to Jasper's CCPA Notice to Candidates, available at legal.jasper.ai/#ccpa.