Description review
Head of Media (Content)
Adapty · Remote · back to the listing
HR standards
59/100
needs work
Title ↔ description
76/100
solid
Reads as
Unclear
no confident match
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
Large employers
- Content Marketing Manager Canonical
- Content Marketing Manager Canonical Ltd.
- Marketing Associate Canonical Ltd.
- Group Content Strategy Manager, Adobe.com Adobe
- Content marketing lead Canonical
Startups
- Marketing Automation Generalist Intern Deep24
- Marketing Intern DeepAware AI (Robotics Center of Silicon Valley)
- Entry-Level Marketing Role - South Korea Educato
- Creative Director, YouTube Flick
- Growth Intern (Fall, Winter cycles) CatchBack Cards
What the listing never says
- 23 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
More than 30,000 subscription apps run on Adapty: $5B in revenue tracked, 4B users served, 80B API calls a month. That's one of the richest datasets in the app economy. Our mission is simple: make apps rich.
We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.
What you'll do
• Build and run a daily content machine across the blog, LinkedIn, X, Telegram, Discord and our community – content plan, cadence, quality bar
• Produce flagship industry reports on Adapty data – the subscription-app equivalent of Sensor Tower's reports – and make them the ones everyone quotes
• Come up with lead magnets people actually want: reports, benchmarks, tools, mini-sites, games
• Own distribution: repurposing, localization, syndication, PR, and paid promotion together with our growth team
• Launch new formats: podcast, video, newsletter
• Hire and lead the content team, with AI-native workflows from day one
• Own the numbers: reach, report downloads, MQLs and pipeline sourced by content
About you
• 5+ years in content, 2+ leading it – you've built an operation that publishes daily across channels and formats, and grown its reach. Numbers ready
• You've produced data-driven research reports yourself, and they got quoted
• Distribution-first: one great piece is worth little without twenty ways to ship it
• You've hired and managed a content team and set up its processes, including localization
• Product mind: you invent lead magnets and interactive tools, not just PDFs
• AI-native: you use AI to multiply output without dropping quality
• Strong written English
Nice to have
• Background in mobile apps, adtech, martech or a data/analytics company
• Multilingual content experience
• Podcast or video production
• A network in the app industry
What's in it for you
• Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
• Exceptional compensation directly tied to your results.
• Direct communication and ownership. No bureaucracy, no politics, just impact.
• Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
• Professional support. Language learning, sports, health insurance, laptop coverage, and more.
We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.
What you'll do
• Build and run a daily content machine across the blog, LinkedIn, X, Telegram, Discord and our community – content plan, cadence, quality bar
• Produce flagship industry reports on Adapty data – the subscription-app equivalent of Sensor Tower's reports – and make them the ones everyone quotes
• Come up with lead magnets people actually want: reports, benchmarks, tools, mini-sites, games
• Own distribution: repurposing, localization, syndication, PR, and paid promotion together with our growth team
• Launch new formats: podcast, video, newsletter
• Hire and lead the content team, with AI-native workflows from day one
• Own the numbers: reach, report downloads, MQLs and pipeline sourced by content
About you
• 5+ years in content, 2+ leading it – you've built an operation that publishes daily across channels and formats, and grown its reach. Numbers ready
• You've produced data-driven research reports yourself, and they got quoted
• Distribution-first: one great piece is worth little without twenty ways to ship it
• You've hired and managed a content team and set up its processes, including localization
• Product mind: you invent lead magnets and interactive tools, not just PDFs
• AI-native: you use AI to multiply output without dropping quality
• Strong written English
Nice to have
• Background in mobile apps, adtech, martech or a data/analytics company
• Multilingual content experience
• Podcast or video production
• A network in the app industry
What's in it for you
• Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
• Exceptional compensation directly tied to your results.
• Direct communication and ownership. No bureaucracy, no politics, just impact.
• Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
• Professional support. Language learning, sports, health insurance, laptop coverage, and more.