Description review
Paid Media Manager (Freelance), Europe
Kyra · Remote - Global, Portugal, Spain, Italy · back to the listing
HR standards
60/100
needs work
Title ↔ description
86/100
strong
Reads as
Marketing Manager
98% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 16 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About Kyra
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
The Paid Media Manager will work closely with our Director of Paid Strategy to continually optimise paid campaign performance across different channels for internal and external stakeholders.
You’ll be responsible for:
• Planning, managing and implementing digital campaigns across key paid channels, with a main focus on TikTok and Meta
• Activating campaigns and analysing results to make optimisations and maximise performance
• Using a ‘test and learn’ approach to continually improve campaign performance against KPIs
• Building and maintaining strong relationships across departments and with clients
• Presenting findings to clients regularly and reporting on campaign performance
• Making data-led recommendations to enhance performance
• Staying up to date with channel updates and suggesting changes to campaigns where needed
What You’ll Need to Thrive
• Deep understanding of the paid social advertising landscape
• 3+ years of experience in digital paid media roles (TikTok / Meta / YouTube)
• Proven track record of improving campaign performance through data analysis
• Confidence managing paid media budgets of $500k+
• High proficiency in Excel
• Strong numeracy and analytical skills
• Ownership mindset and high attention to detail on administrative tasks
• Ability to make and justify decisions that drive client performance
• Comfort working with clients and teams across multiple countries and time zones
AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.
💟 Support
If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
The Paid Media Manager will work closely with our Director of Paid Strategy to continually optimise paid campaign performance across different channels for internal and external stakeholders.
You’ll be responsible for:
• Planning, managing and implementing digital campaigns across key paid channels, with a main focus on TikTok and Meta
• Activating campaigns and analysing results to make optimisations and maximise performance
• Using a ‘test and learn’ approach to continually improve campaign performance against KPIs
• Building and maintaining strong relationships across departments and with clients
• Presenting findings to clients regularly and reporting on campaign performance
• Making data-led recommendations to enhance performance
• Staying up to date with channel updates and suggesting changes to campaigns where needed
What You’ll Need to Thrive
• Deep understanding of the paid social advertising landscape
• 3+ years of experience in digital paid media roles (TikTok / Meta / YouTube)
• Proven track record of improving campaign performance through data analysis
• Confidence managing paid media budgets of $500k+
• High proficiency in Excel
• Strong numeracy and analytical skills
• Ownership mindset and high attention to detail on administrative tasks
• Ability to make and justify decisions that drive client performance
• Comfort working with clients and teams across multiple countries and time zones
AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.
💟 Support
If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.