Description review
Product Marketing Manager
Adapty · Remote · back to the listing
HR standards
69/100
needs work
Title ↔ description
91/100
strong
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 24 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
More than 30,000 subscription apps run on Adapty: $5B in revenue tracked, 4B users served, 80B API calls a month. That's one of the richest datasets in the app economy. Our mission is simple: make apps rich.
We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.
Why this role matters
Adapty's Flow & Paywall Builder lets app teams generate onboarding flows and paywalls with AI, test them, and ship without an App Store release. In 2026, Adapty split marketing by product, and the Builder got its own small GTM team, budget, and targets. The goal: make it the first builder app teams think of when they want to change a paywall without waiting for a release.
You'll lead that. You own positioning, the funnel from first touch to a lead from our target list, and every campaign and launch in between. You set priorities for a content marketer and a designer, run paid with a performance marketer, and hand leads to SDR and Sales. Small team, fast tests, clear numbers.
What you'll do
• Own the Builder's positioning: find the hooks that win with the people who run onboarding and paywalls, test them in market, hand the winners to the website team
• Build and run the funnel to a lead: ABM on our target list, paid, webinars, events, lead magnets
• Run every campaign as a bet: a hypothesis and a lead target before launch, a result after
• Ship every Builder release with a GTM package: messaging, launch comms, product page input, sales enablement
• Build the middle of the funnel: comparison and migration pages, case studies, proof
• Review the funnel weekly with SDR and make sure leads get worked
• Set the quarterly plan and weekly priorities for the content marketer and designer
About you
• 4+ years in B2B SaaS product or growth marketing, with a lead or pipeline target you owned
• You've repositioned a product or a segment and can show what moved
• You know conversion at every stage of your funnel and which channel brings the right accounts
• You've run account-based campaigns together with SDR or Sales
• You write the copy yourself: landing pages, ads, emails
• You use AI across your work: research, copy, analysis
• Strong written English
Nice to have
• Mobile apps, subscriptions, ad tech, MMP or dev tools background
• You know paywalls, onboarding and A/B testing from the inside
• You've positioned a product against a well-known competitor
• You've led a small team or contractors
• Hands-on with HubSpot, LinkedIn Ads, or Google Ads
What's in it for you
• Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
• Exceptional compensation directly tied to your results.
• Direct communication and ownership. No bureaucracy, no politics, just impact.
• Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
• Professional support. Language learning, sports, health insurance, laptop coverage, and more.
We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.
Why this role matters
Adapty's Flow & Paywall Builder lets app teams generate onboarding flows and paywalls with AI, test them, and ship without an App Store release. In 2026, Adapty split marketing by product, and the Builder got its own small GTM team, budget, and targets. The goal: make it the first builder app teams think of when they want to change a paywall without waiting for a release.
You'll lead that. You own positioning, the funnel from first touch to a lead from our target list, and every campaign and launch in between. You set priorities for a content marketer and a designer, run paid with a performance marketer, and hand leads to SDR and Sales. Small team, fast tests, clear numbers.
What you'll do
• Own the Builder's positioning: find the hooks that win with the people who run onboarding and paywalls, test them in market, hand the winners to the website team
• Build and run the funnel to a lead: ABM on our target list, paid, webinars, events, lead magnets
• Run every campaign as a bet: a hypothesis and a lead target before launch, a result after
• Ship every Builder release with a GTM package: messaging, launch comms, product page input, sales enablement
• Build the middle of the funnel: comparison and migration pages, case studies, proof
• Review the funnel weekly with SDR and make sure leads get worked
• Set the quarterly plan and weekly priorities for the content marketer and designer
About you
• 4+ years in B2B SaaS product or growth marketing, with a lead or pipeline target you owned
• You've repositioned a product or a segment and can show what moved
• You know conversion at every stage of your funnel and which channel brings the right accounts
• You've run account-based campaigns together with SDR or Sales
• You write the copy yourself: landing pages, ads, emails
• You use AI across your work: research, copy, analysis
• Strong written English
Nice to have
• Mobile apps, subscriptions, ad tech, MMP or dev tools background
• You know paywalls, onboarding and A/B testing from the inside
• You've positioned a product against a well-known competitor
• You've led a small team or contractors
• Hands-on with HubSpot, LinkedIn Ads, or Google Ads
What's in it for you
• Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
• Exceptional compensation directly tied to your results.
• Direct communication and ownership. No bureaucracy, no politics, just impact.
• Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
• Professional support. Language learning, sports, health insurance, laptop coverage, and more.