Description review
Senior Strategist Freelance (Creative), US East Coast Based, Immediate Start Preferred
Kyra · Remote - US · back to the listing
HR standards
65/100
needs work
Title ↔ description
69/100
needs work
Reads as
Unclear
no confident match
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 24 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
About Kyra
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
As a Senior Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond.
You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for fashion, beauty, cpg, sports accounts that are not only beautiful—but effective. This role is ideal for a savvy senior strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities.
Immediate Start1 Preferred.
Duration - 1 month, possible extension.
Reporting to: Strategy Director
What You’ll Be Doing
💡 Strategic Campaign Development
• Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
• Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
• Write high-quality briefs and strategic decks that inspire both clients and creators
📊 Insights, Data & Measurement Strategy
• Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
• Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
• Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
🔍 Trend Forecasting & Cultural Analysis
• Handle cultural listening, market research, and platform trend tracking within the fashion, beauty, cpg, sports categories
• Translate emerging insights into actionable campaign ideas and brand opportunities
• Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals
📞 Client Engagement & Strategic Advisory
• Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
• Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
• Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity
What You Bring
🔑 Strategy Experience in the Creator Space
• 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, fashion, beauty, cpg or sports etc, or social-first brand
• Experience implementing / using AI tools into your workflows.
• Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
💄 TikTok Fluency
• Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.
• Able to translate brand identities into authentic, scroll-stopping creator content
📈 Data-Driven Thinking
• Comfortable working with performance metrics, audience data, and platform insights
• Ability to structure frameworks, make data actionable, and present performance narratives clearly
✍️ Creative & Commercial Acumen
• Exceptional brief-writing, storytelling, and presentation skills
• Strong client presence with the ability to articulate ideas confidently and drive strategy forward.
What Makes You Stand Out
• A hybrid thinker who blends logic with creativity, intuition with structure
• Experience owning strategy across multiple live campaigns and strategic touch-points
• Passion for beauty, social culture, and pushing the boundaries of what creator content can do
AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.
💟 Support
If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
As a Senior Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond.
You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for fashion, beauty, cpg, sports accounts that are not only beautiful—but effective. This role is ideal for a savvy senior strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities.
Immediate Start1 Preferred.
Duration - 1 month, possible extension.
Reporting to: Strategy Director
What You’ll Be Doing
💡 Strategic Campaign Development
• Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
• Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
• Write high-quality briefs and strategic decks that inspire both clients and creators
📊 Insights, Data & Measurement Strategy
• Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
• Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
• Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
🔍 Trend Forecasting & Cultural Analysis
• Handle cultural listening, market research, and platform trend tracking within the fashion, beauty, cpg, sports categories
• Translate emerging insights into actionable campaign ideas and brand opportunities
• Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals
📞 Client Engagement & Strategic Advisory
• Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
• Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
• Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity
What You Bring
🔑 Strategy Experience in the Creator Space
• 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, fashion, beauty, cpg or sports etc, or social-first brand
• Experience implementing / using AI tools into your workflows.
• Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
💄 TikTok Fluency
• Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.
• Able to translate brand identities into authentic, scroll-stopping creator content
📈 Data-Driven Thinking
• Comfortable working with performance metrics, audience data, and platform insights
• Ability to structure frameworks, make data actionable, and present performance narratives clearly
✍️ Creative & Commercial Acumen
• Exceptional brief-writing, storytelling, and presentation skills
• Strong client presence with the ability to articulate ideas confidently and drive strategy forward.
What Makes You Stand Out
• A hybrid thinker who blends logic with creativity, intuition with structure
• Experience owning strategy across multiple live campaigns and strategic touch-points
• Passion for beauty, social culture, and pushing the boundaries of what creator content can do
AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.
💟 Support
If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.