Description review
Senior Paid Media Specialist
Reunion Marketing · United States · back to the listing
HR standards
61/100
needs work
Title ↔ description
88/100
strong
Reads as
Unclear
no confident match
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 21 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Senior Paid Media Specialist — Reunion Marketing
Remote or hybrid (US) · Full time · Paid Media team · Automotive
Be the person the team calls
Reunion Marketing runs Google, Meta, and Microsoft ads for more than 200 automotive dealerships. When a campaign stops delivering, a feed gets disapproved, or a client's numbers do not add up, someone has to jump in, sort it out, and calm everyone down. We want that to be you.
This is a senior seat with real standing on the team. You will manage our biggest dealer groups, lead client conversations, and help every new specialist we hire get up to speed. No two days look the same, and you will rarely be working alone.
What your days look like
•
Many accounts, always moving. You run a portfolio of dealer accounts across Google Ads, Meta Ads, and Microsoft Advertising in the Fluency platform: budgets, bids, search terms, audiences, creative, and inventory updates, on a steady monthly rhythm.
•
Our most important clients. You own the largest dealer groups and the accounts with the most moving parts. You lead their monthly performance reviews and set the example the rest of the team follows.
•
The go-to when things break. Tracking, Tag Manager, GA4, inventory feeds, attribution, account setup: when a specialist gets stuck, they come to you. You find the cause, fix it, and write it down so nobody hits the same wall twice.
•
Teaching new teammates. You onboard and train every new Paid Media Specialist, from platform setup to client calls, and walk them through their first 90 days with regular check-ins.
•
Talking with people. Monthly calls with dealer principals and marketing directors, plus constant contact with Client Success and SEO. You explain what happened, what it means, and what we will do next, in plain language.
•
Keeping it organized. Accurate monthly reports, clean checklists, budgets paced to plan, and a knowledge base the whole team uses.
How success is measured
You will know exactly where you stand. We track cost per lead against each client's target, lead volume and return on ad spend, budget pacing, tracking and feed health, how quickly escalations get resolved, how fast your new hires ramp, and whether our biggest clients stay with us.
This role fits you if
• You like being in the middle of things: clients, teammates, and a dozen open tabs at once.
• You move quickly and like a day full of variety more than a day spent on one task.
• You have experience in the automotive industry.
• You are naturally organized and you notice the details others miss.
• You read people well, and you can turn a frustrated client into a calm one.
• You enjoy teaching and like seeing someone you trained succeed.
• You want your work to be seen, and you want a clear path to the next title.
What you bring
• 5+ years of hands-on Google Ads and Meta Ads experience, including advanced setup and troubleshooting
• Automotive digital marketing experience: inventory feeds, Google Merchant Center, and model-level campaigns
• Agency experience managing a multi-client portfolio, including large or high-touch accounts
• Working proficiency in GA4 and Google Tag Manager, including conversion tracking and attribution
• Experience in the Fluency platform
A plus: OEM co-op program experience, time spent training other paid media specialists, and Google Ads, GA4, Meta Blueprint, or Microsoft Advertising certifications.
Where this role leads
This seat is a step toward Paid Media Team Lead, Director of Digital Advertising, or a platform and automation lead role. Hold your top accounts, lift your new hires, and improve how the team works, and the next step is real.
What we offer
• Remote or hybrid work, your choice
• A senior seat with visible impact on our biggest clients and on the team
• A team that lives by Grit, Elevating Others, Embracing Discomfort, and Continuous Improvement
Reunion Marketing is an equal opportunity employer. We consider all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law. If you need an accommodation during the application process, let us know. Employment is contingent on a post-offer background check conducted in line with applicable law.
Originally posted on Himalayas
Remote or hybrid (US) · Full time · Paid Media team · Automotive
Be the person the team calls
Reunion Marketing runs Google, Meta, and Microsoft ads for more than 200 automotive dealerships. When a campaign stops delivering, a feed gets disapproved, or a client's numbers do not add up, someone has to jump in, sort it out, and calm everyone down. We want that to be you.
This is a senior seat with real standing on the team. You will manage our biggest dealer groups, lead client conversations, and help every new specialist we hire get up to speed. No two days look the same, and you will rarely be working alone.
What your days look like
•
Many accounts, always moving. You run a portfolio of dealer accounts across Google Ads, Meta Ads, and Microsoft Advertising in the Fluency platform: budgets, bids, search terms, audiences, creative, and inventory updates, on a steady monthly rhythm.
•
Our most important clients. You own the largest dealer groups and the accounts with the most moving parts. You lead their monthly performance reviews and set the example the rest of the team follows.
•
The go-to when things break. Tracking, Tag Manager, GA4, inventory feeds, attribution, account setup: when a specialist gets stuck, they come to you. You find the cause, fix it, and write it down so nobody hits the same wall twice.
•
Teaching new teammates. You onboard and train every new Paid Media Specialist, from platform setup to client calls, and walk them through their first 90 days with regular check-ins.
•
Talking with people. Monthly calls with dealer principals and marketing directors, plus constant contact with Client Success and SEO. You explain what happened, what it means, and what we will do next, in plain language.
•
Keeping it organized. Accurate monthly reports, clean checklists, budgets paced to plan, and a knowledge base the whole team uses.
How success is measured
You will know exactly where you stand. We track cost per lead against each client's target, lead volume and return on ad spend, budget pacing, tracking and feed health, how quickly escalations get resolved, how fast your new hires ramp, and whether our biggest clients stay with us.
This role fits you if
• You like being in the middle of things: clients, teammates, and a dozen open tabs at once.
• You move quickly and like a day full of variety more than a day spent on one task.
• You have experience in the automotive industry.
• You are naturally organized and you notice the details others miss.
• You read people well, and you can turn a frustrated client into a calm one.
• You enjoy teaching and like seeing someone you trained succeed.
• You want your work to be seen, and you want a clear path to the next title.
What you bring
• 5+ years of hands-on Google Ads and Meta Ads experience, including advanced setup and troubleshooting
• Automotive digital marketing experience: inventory feeds, Google Merchant Center, and model-level campaigns
• Agency experience managing a multi-client portfolio, including large or high-touch accounts
• Working proficiency in GA4 and Google Tag Manager, including conversion tracking and attribution
• Experience in the Fluency platform
A plus: OEM co-op program experience, time spent training other paid media specialists, and Google Ads, GA4, Meta Blueprint, or Microsoft Advertising certifications.
Where this role leads
This seat is a step toward Paid Media Team Lead, Director of Digital Advertising, or a platform and automation lead role. Hold your top accounts, lift your new hires, and improve how the team works, and the next step is real.
What we offer
• Remote or hybrid work, your choice
• A senior seat with visible impact on our biggest clients and on the team
• A team that lives by Grit, Elevating Others, Embracing Discomfort, and Continuous Improvement
Reunion Marketing is an equal opportunity employer. We consider all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law. If you need an accommodation during the application process, let us know. Employment is contingent on a post-offer background check conducted in line with applicable law.
Originally posted on Himalayas